Archive for January, 2007

Search Marketing Blogs Update 012607

Friday, January 26th, 2007

It’s that time of week again for new additions that have been added to the big list of search marketing blogs. This week we have 18 blogs bringing the total to about 350. I would love to add Brett Tabke’s blog to our list, but he doesn’t post very often and there’s no RSS feed. […]

Friday Search News 012507

Friday, January 26th, 2007

Google bombs GoogleBombs
Dave Temple interviews Bruce Clay
Gord Hotchkiss interviews Marissa Meyer at Search Engine Land
SEO Consultants offers URI Valet service which allows you to check the “quality” of a page based on a number of technical factors
Eric T. Peterson is doing a free web analytics webinar in conjunction with the American Marketing Association and […]

Content vs Links

Friday, January 26th, 2007

There’s a long standing debate in the search marketing industry about links versus content. Which is better?
On the one hand there’s the perspective that if you create great content, people will link to you naturally. That’s true, but it’s a bit misleading.
On the other hand there are those that say links are the answer. You […]

The Lowdown on Web Designers and SEO

Thursday, January 25th, 2007

“Why Shouldn’t I Have My Web Designer Do Our SEO?”
This is a question we often hear from companies that are playing devil’s advocate during a site redesign that also needs optimization for better visibility on search engines. It’s sort of a, “As long as you’re under the hood, can you fix that […]

Recommendations for Collaboration Software

Thursday, January 25th, 2007

Part of our team members at TopRank get to work from home and the rest in our office on Lake Minnetonka. We’re researching upgraded collaborative email and calendaring solutions such as hosted MS Exchange and Zimbra, but everything we’ve looked at doesn’t seem to quite fit the bill.
I am curious if any of our readers […]

Blogging in Different Languages

Wednesday, January 24th, 2007

There are millions of people around the world that speak languages other than English, yet most blogs I see offer up only English posts. The thought of posting in other languages doesn’t work well with many bloggers as they only know a few languages at most and the time it would take to re-post […]

Yahoo Adds Quality Index to Search Marketing Ads

Tuesday, January 23rd, 2007

Yahoo! has announced that on Feb 5th, they will be introducing a quality score to the Yahoo Search Marketing ad system, “Panama”. To date, placement of ads on Yahoo and their network have been based on bid price alone. From the press release:
“The quality of an ad will be determined by its historical performance in […]

Gain Client Support for Successful Search Marketing

Tuesday, January 23rd, 2007

One of the most critical early achievements for a successful search marketing project is to gain company-wide support on the client side. Without buy-in from the team members that live and breathe the client’s industry, a successful campaign will be difficult.
In our experience, it’s the client staff that interact with customers that have the […]

SEO Secrets for Better Public Relations

Tuesday, January 23rd, 2007

This Thursday I’ll be doing an audio conference as part of Bulldog Reporter’s PR University on search engine optimization and public relations. I did one of these in the Spring of 2006 and it went pretty well. I know a lot of practical, hands-on information was given out for the past conference. Attendees ranged from […]

Good SEO Humor

Tuesday, January 23rd, 2007

I really had to think twice about posting this, since the best thing would be to ignore it as noise. But then I realized, it’s so off-base, so “out there” it must be an attempt at humor!
DM News, in an apparent attempt to milk the antagonizing insights from Dave Pasternack, published a Q/A with him […]