Archive for January, 2007

Lessons Learned About Blogging

Tuesday, January 23rd, 2007

We’ve been blogging here at Online Marketing Blog for just over three years, learning ins and outs along the way. Here are a few of the lessons learned in that time:

Blogging has been the single most effective marketing initiative for our search marketing agency second only to providing top service to clients who then refer […]

Monday Links 012207

Monday, January 22nd, 2007

Bill Slawski’s lowdown on the Google Onebox Patent Application
V7n Contextual ads launches to rival ReviewMe and Pay Per Post
2000 Bloggers - and I thought our list of 330+ search marketing blogs was ambitious
Elite Retreat San Francisco announced
Wize gets $4m in funding
Sponsored By: 25 tips for marketing your blog

Reader Poll Roundup

Monday, January 22nd, 2007

We’ve been running polls the past month and I thought I’d share the results. Below are the past 4 polls we’ve run along with the number of respondents and the top 5 responses for each.
What do you like most about your search marketing job? (67)

You are truly appreciated for your expertise and contributions (21%)
The client […]

Small Business Marketing Book

Monday, January 22nd, 2007

My blogging and marketing friend, John Jantsch has been providing practical marketing advice to businesses large and small long before I ever started blogging. Actually, it was in part because of John that I started contributing to AllBusiness.com and Business Blog Consulting.
John has long been a trailblazer at using blogs as a marketing tool via […]

Search Marketing Blogs Update 0119087

Friday, January 19th, 2007

Thanks to Amie for helping with this list of blogs we’ve been collecting and reviewing this week (and some from last week). This latest round of blogs have also been added to the big list of search engine marketing blogs.

Rothman Marketing Blog - Israel Rothman writes about internet advertising.
SEM Clubhouse - Christine Churchill, […]

Lawyers Cost Money But SEO is Free?

Friday, January 19th, 2007

An attorney from a prominent, 200 lawyer firm calls me up (message) saying he’s been referred by two very credible sources. And they are exceptionally credible. Most of the time when this happens, it’s a law firm looking for internet marketing services. In fact, earlier in the day another local law firm called about exactly […]

Social Bookmark Tool Updated

Friday, January 19th, 2007

The super popular social bookmarks tool that Thomas created last year has recently been updated. We’ve been keeping him exceptionally busy with “client projects that are fun, interesting, challenging” for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services.
New services added:

Google Reader
Diigo
Netscape
DZone
Squidoo
Looklater
RecommendzIt
Segnalo
StumbleUpon
Mr. […]

Search Marketing Tidbits 011907

Friday, January 19th, 2007

You like sports? You like travel? Check out Fan with a plan.
Coremetrics is launching big updates including: fully integrated automated bid management with analytics, landing page report, keyword zoom for ROI on broadmatch terms and bid management system enhancements.
Promotion World has ranked TopRank Online Marketing as one (#2) of the top link building services […]

Digg Funnels and Made for Digg Sites

Friday, January 19th, 2007

Cameron Olthius recently posted about the rise of “made for digg” sites, a phrase coined by Ethan Kaplan, who points out Knuttz as an example. Alister Cameron looked into the Knuttz site and gives a breakdown of how this site funnels visitors in such a way to encourage digg votes.
Knuttz is basically a blog that […]

6 Reasons Why You Should Keep Your Blog Software Updated

Thursday, January 18th, 2007

Since TopRank does quite a bit of blog consulting and we’re responsible for the maintenance of several employee blogs as well as most of our client blogs, the importance of keeping blog software updated is very close to home.
Recently there were a number SEO blogs that were defaced due to an exploit though older versions […]