Archive for February, 2007

Reader Poll: Best SEO SEM Conferences

Wednesday, February 28th, 2007

The winds of change are blowing in the search marketing conference scene this year with more offerings than ever. The big conferences persist, while new challengers as well as smaller and more practical seminars emerging.
SEO and Paid Search education is not limited to conferences with the DMA Search Engine Marketing Certification and the SEMPO Institute […]

5 Tips for Content Distribution Networks

Tuesday, February 27th, 2007

In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.
There are many that believe the key to a successful link […]

New SEMPO Board Named

Monday, February 26th, 2007

SEMPO sent out an announcement email this morning announcing the new board of directors for 2007. There were 37 nominees on the ballot and this year there was a 100% increase in the number of voters.  Congrats to all!
Chris Boggs - Search Strategist, Avenue A/Razorfish
Massimo Burgio - Global Search Expert, Global Search Interactive
Fionn Downhill - […]

Search Marketing Blogs Update 022307

Friday, February 23rd, 2007

I assure you it’s worth the wait for this week’s list of blogs added to the big list of search engine marketing blogs. Here is the updated OPML file and the text file for you CSE junkies out here.
The overall list is now around 380 blogs, but we’ll be trimming that down in the […]

Most Popular Blog Posts vs RSS

Friday, February 23rd, 2007

Since we have about 30% more site visitors and RSS subscribers over the past 2 months (post digg malarkey too) I thought I’d update the list of most popular blog posts for Online Marketing Blog. Such a roundup can be a great way to reveal interesting content to readers that are new or who […]

Reader Poll: Social Media Usage

Thursday, February 22nd, 2007

Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:

BIGresearch - Simultaneous Media Usage […]

SEO Training: Small is the New Big

Wednesday, February 21st, 2007

Have you noticed the number of regionalized or small scale search marketing conferences that are popping up?Jill Whalen has been running her High Rankings Search Engine Marketing seminar for a few years now (disclosure: I am a speaker for the Mpls event and my PR agency works with Jill) that is very hands on […]

Sourcing Content for Business Blogs

Wednesday, February 21st, 2007

Blogs are useful for many marketing and communication purposes. They’re also useful simply as software that manages content. Businesses can use blogs to communicate a corporate vision, to build thought leadership corporate-wide or for subject matter experts. Blogs can be very useful in support of public and media relations efforts and they are certainly excellent […]

Social Media Mashup Tools

Monday, February 19th, 2007

A few interesting tools I’ve been made aware of recently that online marketers could use for making their social media more interesting or different include the following tools to add text to images or video:

BubblePLY - Enables you to add narrative bubbles to video. From a practical standpoint, this is helpful for offering translated […]

The Power of Social Media, Blogs and Online PR

Friday, February 16th, 2007

When you attend conferences, read blogs or popular search marketing sites you’ll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It’s great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate […]