Archive for March, 2007

Search Marketing Blogs Update 033007

Friday, March 30th, 2007

Due to the Australia distraction we skipped last week’s update of the search marketing blogs list. We’re still holding a few blogs in queue to accumulate more content for those that might be wondering. Thanks to Amie Krone for helping out this week!

SLI Systems - Dr. Shaun Ryan comments on the […]

RSS Buttons for Your Blog

Friday, March 30th, 2007

When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.
Something as easy as adding a prominient RSS button […]

Reader Poll: Top Non Search Engine Marketing Channels

Thursday, March 29th, 2007

Marketing online is a mixed bag. While search marketing is high impact and high value, it’s not the only game in town.
In this week’s poll, I’ve assembled a variety, but not comprehensive, list of web site marketing channels that are alternatives to standard search engine marketing. Some are true, stand alone channels. Some offer […]

Extra Notes on SES New York and Discount Code

Wednesday, March 28th, 2007

Last week I posted a well received rundown of five reasons you should attend the upcoming Search Engine Strategies conference in New York, April 10-13. A few additional items regarding TopRank’s involvement were not included and I’ve been getting a little chiding from our “gratuitous self promotion” department about that.
First, Online Marketing Blog has been […]

Marketing Pilgrim SEM Scholarship Round 2

Wednesday, March 28th, 2007

The past 2 weeks have been nuts so I’m a bit behind on a few announcements that I’ve been meaning to draw attention to. For example, Andy Beal’s announcement of the second Marketing Pilgrim SEM Scholarship for Spring 2007.
Scholarship prizes worth more than $10,000 will be awarded. This is a great opportunity for budding or […]

Getting Screwed by Your Hosting Company

Wednesday, March 28th, 2007

Yesterday I received an email from our new blog host. It reads:
This message is in regards to your (hosting company name) account “toprank”, which
resides on the server xxxx.hostingcompany.com.
Due to problems it was causing on the server, we were forced to disable the
following script located in your account:
/usr/www/users/toprank/tools/rss-buttons
For future reference, please take a look at our […]

Basics of Online Reputation Management

Tuesday, March 27th, 2007

As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
You may […]

10 Spam Stopping Techniques For Your Blog

Friday, March 23rd, 2007

Spam is one of those features that comes with a blog and stopping it isn’t quite as easy as it should be. Here are a few ideas to help you out.

Install Akismet - This has to be one of the best plugins. The downside is they’d like you pay if you get a […]

5 Reasons to Attend Search Engine Strategies NYC

Thursday, March 22nd, 2007

The eighth SES New York conference is coming up pretty quickly and as one of the last “Danny” programmed events, it should be a great one. I’ve been blogging SES shows for several years now and have advanced both knowledge and industry contacts tremendously by doing so. Barry, Chris and Ben have also done […]

Search Engine Room Wrap Up

Wednesday, March 21st, 2007

Search Engine Room here in Sydney has officially wrapped up and it’s back to business for us. Well, sort of. The time difference between Australia and back home makes things a little tricky but thanks to Email and a great team, the show goes on. We’ll have 4 days to check out Sydney, which […]