Archive for March, 2007

The Cost of No SEO Migration Plan

Tuesday, March 13th, 2007

A long time client of ours is re-doing their web site after 5 years and we’ve been in discussion with them about the need for a SEO migration plan. The developer wants to use a new platform for the site, meaning urls are going to be different. This is an ecommerce site with thousands of […]

Optimizing Business Communications for Search

Tuesday, March 13th, 2007

One of the things that often happens with people in the search marketing industry is that after being in the business for a while and attaining a certain level of expertise, it becomes easy to take for granted that not everyone in marketing and business is consuming and digesting as much information. References to […]

SEO Buttons for Google Toolbar

Monday, March 12th, 2007

Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he’s posted a very nice collection:  Google Toolbar SEO Buttons under categories such as:  Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice […]

TopRank March Madness

Monday, March 12th, 2007

March has been a bit crazy so far as we’ve been rolling out an enormous SEO campaign for one Fortune 20 client and are in the final stages of signing another. On top of that, March will be a speakorama on blogs and public relations.
Last week I had the pleasure of presenting for the IABC […]

Search Marketing Blogs Update 030907

Friday, March 9th, 2007

This week brings several more very useful and interesting search engine marketing blogs to our list with a nice smattering of blogs from the UK. Here is the updaed OPML file and plain text list.

Beyond the Paid - Melissa Mackey who is a Search Marketing Director for MagazineLine and recent winner of a […]

4 Ways to Successfully Re-Post Others Content

Wednesday, March 7th, 2007

Re-Posting other peoples content is a great way to feel included in a conversation and get additional traffic. However, simply copying their post word for word won’t give any additional value to your visitors. So here are 4 ways to successfully re-post someone else’s content.
1) Your Thoughts. This is the easiest. […]

Reader Poll: Best Forums for Search Marketing Tips

Wednesday, March 7th, 2007

Search marketing moves fast. Keeping up to date can be a full time job so finding quality resources of information is critical to stay ahead of the game. Books (print) are often outdated by the time they hit the shelves and conferences are expensive.
Many newbies and experienced search marketers turn to forums as a way […]

Press Releases as Marketing Tools

Tuesday, March 6th, 2007

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively […]

Search Marketing Blogs Update 030207

Friday, March 2nd, 2007

Wow, this week went fast! It’s time for the search engine marketing blogs update. Below are blogs that we’ve come across in our travels across the web. Also, here is the updated OPML file and the plain text list for use with custom search engines.

SEO Critique - Thomas Schmitz’s Seattle based blog […]

Big Old Snowstorm in Minneapolis

Thursday, March 1st, 2007

View outside the front window of TopRank’s office.
It’s not looking good here in Minnesota - lots and lots of snow coming down. I had everyone leave the office early today because all of the schools were closing and the roads are pretty bad.

My rear wheel drive 300c is no match for icy roads topped with […]