Archive for April, 2007

Five Blunders with Social News and Bookmarking

Monday, April 30th, 2007

Listen. Can you hear it? All the buzz about social media marketing? What you might not know is that with all that sound there’s an awful lot of noise. That difficulty manifests itself in the form of basic misconceptions, blunders and flat out mistakes when trying to participate and market with social news and bookmarking […]

Search Insider Summit

Monday, April 30th, 2007

In two weeks I’ll be in Florida for my first ever Search Insider Summit conference. This is an event held by MediaPost and chaired by David Berkowitz from 360i, who has been a regular contributor to the Search Insider email newsletter and blog for the past year or more. He also publishes a fine […]

We’re Changing our Blog Host

Friday, April 27th, 2007

We’re changing hosts for Online Marketing Blog this weekend.
I never thought we’d need a dedicated server for a blog, but this blog will be moving over to a dedicated Dell Poweredge server with our new host VISI, who has been good to work with so far. In fact, they’ve gone way out of their way […]

Search Marketing Blogs Update 042707

Friday, April 27th, 2007

The weeks are going by too quickly and the launch of some of the new RSS mashups will take longer than I thought. Despite that, we have several new search marketing blogs to add to our list this week with a flavor towards humor.

SMOblog - Sociologist Mark Blair writes about social media optimization.
Searchnomics - A […]

What Makes an Ideal SEO Client?

Friday, April 27th, 2007

Believe it or not, there are a few things we do to avoid new project inquiries. But truth be told, I love talking to people about SEO. It’s really interesting to me, learning about the kinds of situations companies are in, their marketing goals and how they’re going about growing their business (or business […]

Pubcon Las Vegas and SES Chicago

Thursday, April 26th, 2007

During SES New York I heard that this year’s Pubcon Conference will be held the same week as the Chicago Search Engine Strategies conference. This wasn’t by choice, as neither conference will benefit from happening at the same time. I believe it had to do with how the Las Vegas Convention Center situation worked with […]

Reader Poll: Best Search Marketing Magazines

Wednesday, April 25th, 2007

There have been a variety of print publications that have covered some aspects of marketing online ranging from interactive to search marketing for several years now. However, there’s recently been an increase in dedicated columns as well as magazines solely focused on the search marketing industry.
Below is a list of publications and links in case […]

Search Marketing Blogs by RSS Subscribers

Tuesday, April 24th, 2007

I noticed today that Self Made Minds is working on a list of the top 100 blogs that use Feedburner to host their RSS feeds. I noticed quite a few search marketing related blogs in there and found it pretty interesting. John Battelle is kicking search engine ass with nearly 68,000 RSS subscribers. Here are […]

SEO Clueless Web Developers: Evil or Cash Cow?

Tuesday, April 24th, 2007

I think it’s safe to say that everyone in the web site optimization business has experienced that unfortunate situation with a client where those responsible for creating the web site have done those nasty things that seem to make the site as un-search engine friendly as possible. While it’s not intentional, it can seem […]

Links Links Links!

Monday, April 23rd, 2007

Oh we love the links and then some here at TopRank. Today, old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:

Widget Linking - The RSS Buttons and Social Bookmark tools that […]