Archive for April, 2007

Search Marketing Blogs Update 042007

Friday, April 20th, 2007

Last week’s search engine marketing blogs update suffered a little skipperoo as it was the last day of SES New York and a travel day. I’ve decide to spend more time writing about each blog so readers get more of an idea about what to expect. Let me know if that’s a good idea or […]

Look at Todd’s Big Bad SEO Playbook

Thursday, April 19th, 2007

Todd Malicoat has done it again and posted one hell of a resource for search marketers. Take a look at “The SEO Playbook - Welcome to the Rabbit Hole Alice“. Just click through and learn.
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Another Blog Meme: Magazines

Thursday, April 19th, 2007

Andy Beal has put up a blog meme on his personal blog (I should have one of those but maybe not) about magazines being a window into knowing about a person.
I do subscribe to a few print magazines, but for the most part it’s because there are so many neighborhood kids selling subscriptions for school […]

Google Categories

Wednesday, April 18th, 2007

Google is always testing tweaks to their search results but today I noticed a very interesting feature that I think is called Google Categories. Below is a screen grab of SERPs for “dvd players”. “motorola cell phones” also triggered these results but things like “lawn care” and “art museums” did not. It’s obviously product […]

Reader Poll: Most Important Skills for SEO

Wednesday, April 18th, 2007

TopRank is hiring for various SEO positions like mad right now and in the process of revising job descriptions to reflect changes in client needs and the industry, it became clear that, yet again, some skills have become far more important than others.
An example would be the importance of HTML and on-page optimization skills was […]

3 Blog Mistakes You Can Avoid

Tuesday, April 17th, 2007

As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo the bulleted list of blog plugins and recommendations that you typically see on such sessions in favor of something more personal.
The presentation focused on 3 of the biggest mistakes we’ve made with Online Marketing Blog […]

ClickZ Web Metrics and Email Marketing Events

Monday, April 16th, 2007

Big conferences like Search Engine Strategies NYC are great when you can get your boss to splurge for a week away, but if you can’t, (shame on you) then ClickZ Events might be a consideration.
Next up on the ClickZ schedule is, “Web Metrics: an online marketer’s best friend, or worst enemy?” at the Hilton, NYC […]

SES New York Day 3 Videos

Friday, April 13th, 2007

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage […]

SES New York Day 2 Videos

Thursday, April 12th, 2007

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

Bryan Eisenberg from Future Now and a two time best selling author, talks about all the […]

Wisdom of Crowds Search

Wednesday, April 11th, 2007

One interesting service that I learned about today was a site search service called Collarity. They offer a site based search service that can display community-clustered search results based on previous users actions. The service can also deliver optimized ads with the search results allowing publishers another way to monetize content.
An example of an implementation […]