Marketer Blog

Normally we don’t really cover a lot of industry news here at Online Marketing Blog.  We leave that to the experts at Search Engine Watch, Search Engine Land, Search Engine Journal and Marketing Pilgrim. However, when a search engine reaches out with a particularly interesting message, we can make exceptions.
For example, the new “Ultimate Connection” […]

Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition? What tools and strategies should you use? Here you’ll learn how to gain or retain your […]

I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.
Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV […]

Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.
Since many of the attendees of the Summit are the kinds of companies, marketers and agencies that employ various types of marketing channels, both on and offline, the opportunity to present […]

We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

Here is the programming chair of the conference, David Berkowitz talking about how this is the biggest Search Insider Summit yet as well as the kinds of topics that drove the programming ranging […]

The first of the breakout sessions was a choice between click fraud and this session on video search optimization. This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.
The session was moderated by Matt Spiegel of Resolution […]

From the conference session handbook: The Future of Search Engine Innovation - As search engines evolve, so must the methods of the marketers. We’re seeing the emergence of smart mashups, of visual search engines and personalized search. What does the future hold for search marketers and advertisers as they struggle to match speed of improvement […]

Esther Dyson of Edventure Holdings and David Vise of BreakingViews.com and author of “The Google Story” took their seats on the stage as the first keynote for MediaPost’s Search Insider Summit here in sunny Florida. The schedule says Esther will be interviewed about the semantic web, but we get much more than that from this […]

As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.
Gord Hotchkiss […]

At Search Marketing Gurus blog, Li Evans has a great collection of opinions on paid links from both the search marketer and publisher’s perspective. She asked several people that work in the search marketing industry these questions:

What is your opinion of buying links for clients?
What is your opinion of sites that sell links but do […]