Marketer Blog

Sue, Jolina, Mike Y., Lee, Julie, Thomas, Dana, Max, Bill, Melinda, Roberta and Amie. Missing are Mike O., Chris and Anthony.
One of the cool things about working for TopRank is that during the summer, we operate on “summer hours”, which means the Friday work day ends (supposed to) at noon. Most of our team takes […]

iContact, formerly IntelliContact, secures $5.35 million in funding. iContact is a tool to create, send, and track email newsletters, surveys, and RSS feeds. Congratulations Ryan Allis!
Louise Rijk posts a great article on Social Media Marketing over at the Yahoo Publisher Network blog.
Todd Malicoat is at it again with 8 Simple Rules for Social Media Marketing […]

I know you’ve been waiting all week to see how there could possibly be more SEO and SEM blogs that haven’t been added to the BIGLIST yet. Please have faith dear reader, for this week we have a nice collection of Logical Gypsy Banditos from Google Webmaster Help Rambling and Pushing us Online.

PushONline Marketing - […]

Yahoo Panama is on the upgrade path today with several new features to help advertisers streamline account management:
Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which […]

If you’re a regular reader of Online Marketing Blog, you’ll know we like to tweak things on a pretty regular basis. I send such refinement requests to Thomas, my blogmaster, just about every day. “Make this bigger, make that smaller, add xyz plug-in or check on something with our host VISI”. I’m sure it’s […]

Marketing Sherpa is running their 4th annual survey for the next Search Engine Marketing Benchmark report. Last year over 3,000 marketers took the survey on Pay Per Click and search engine optimization tactics and practices. This year’s survey is only 13 questions and takes just a few minutes to complete.
Questions are heavily focused towards pay […]

Jeremiah Owyang did some blogging of the Searchonomics conference today and captured some great info from Marissa Mayer’s keynote. Looking at a list of speakers for this event is like a who’s who of silicon valley and web 2.0 fame.
From Jeremiah’s post it looks like Google is counting on gadgets as a new advertising channel. […]

It’s pretty much an understatement to say search marketing is an interesting business. In fact, some of the most creative yet technical, entrepreneurial and lateral thinking individuals you’ll ever meet work in this field. At the same time, there are cases where showmanship and hype can overwhelm real substance and certain behaviors get annoying.
Understand, […]

For this post I am using for inspiration (with attribution) a recent post headline from Steve Rubel, “The Future of PR is Participation, Not Pitching“. As with most “this tactic is dead” posts, I think the reality is that while pitching the media as we know it today is in decline, it will always provide […]

The poll is closed and the results are in with 154 votes for the most recent TopRank OMB Reader Poll: Best Keyword Research Tools. The two long standing tools of choice for many search marketers, Keyword Discovery and Wordtracker, battled it out and in the end, tied.
What surprised me was how popular the old Overture […]