Archive for August, 2007

Session: SEO QA on Links

Wednesday, August 22nd, 2007

In this session on Day 3 of SES San Jose 2007, there were no presentations. The floor was open to all questions anyone had on links and link building and how they affect PageRank and their importance in organic SEO. There were many questions asked, and even more great answers from the panel consisting of […]

SES Video: Steven Marder Eurekster Swicki

Wednesday, August 22nd, 2007

In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well […]

Session: Mobile Search Optimization

Wednesday, August 22nd, 2007

Mobile search optimization is not something that users should be thinking of, but it’s something they should be doing now. Rachel Pasqua of iCrossing said there are 2.3 billion mobile subscribers compared to 1 billion computer users. It’s easy to forget that not all jobs require the use of a computer on a […]

Session: So You Want To Be A Search Marketer?

Wednesday, August 22nd, 2007

Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.
First, Pradeep Chodra, co-founder of OMLogic, […]

SES Keynote: Marissa Mayer of Google

Wednesday, August 22nd, 2007

Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.

Marissa sated that they felt users were happy with the […]

SES San Jose 2007 Day Two Wrap Up

Wednesday, August 22nd, 2007

Test: How many geeks (and proud of it) in this picture?
Wow, what a day! With the changes that have happened with Search Engine Watch and the SES conference in recent months, there has been speculation on how the SES San Jose conference would turn out. So far, so good.
Whether it was the improvement in […]

Google Dance 2007 Photos

Wednesday, August 22nd, 2007

Google did it again last night with a cast of thousands partying their way from 7-11:30 pm at the Googleplex. The rock ‘n roll theme with tattoo inspired artwork set the stage for another festive post conference event. There was dancing and buffets both inside and out, chess, pool, karyoke, meet the engineers and […]

SES Video: Andy Atkins Kruger WebCertain

Wednesday, August 22nd, 2007

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my […]

Session: Search Engine QA On Links

Wednesday, August 22nd, 2007

The floor was open for audience questions as representatives from Google, Yahoo, MSN, and Ask.com addressed issues on the importance and value of inbound links.
One question seemed to resonate throughout the entire session. How can a search engine identify whether a link is paid or organic in nature? Shashi Thakur of Google replied that through […]

Session: The SEO Reputation Problem

Wednesday, August 22nd, 2007

A common problem throughout time is the proclivity for the dregs of our society to capitalize on any new product or type of business in a dishonest, or flat out crooked, fashion.
Before attending “The SEO Reputation Problem” to cap off Day 3 at SES, I was blissfully unaware of the level of this problem in […]