It can be incredibly laborious when deploying search engine optimization for an enterprise company with tens of divisions, thousands of products, and tens of thousands of web pages. Bill Macaitis, Marshall D. Simmonds, Melanie Mitchell, and Bill Hunt led the “In House: Big SEO” discussion providing insight into how to effectively manage SEO campaigns of […]
Are Paid Links Evil? Optimus Prime versus Megatron.
As I attended “Are Paid Links Evil?” as my last session of Day 2 at SES San Jose 2007, I was glad to see that everyone there was still in high spirits after the long day of learning, blogging, networking and preparing for the Google Dance. However, I […]
“Video is a compelling SEO channel,” said Sherwood Stranieri of Catalyst Online, “and social marketing and viral marketing are the driving forces behind video optimization.” We’re witnessing, with Google Universal, how digital assets are changing the landscape of search. Video, like audio files can drive unprecedented traffic as well result in a surge of inbound […]
Local NBC affiliate NBC11 covering Silicon Valley stopped by the Search Engine Strategies conference yesterday. I happened to be at the right place at the right time and news reporter Scott Budman asked if I would do a quick interview.
My pal Loren Baker from Search Engine Journal was nearby during the interview so I gave […]
A trap I fell into early in my career as an SEM specialist was to ensure clients we would do our best to drive all the traffic we could to their site. Looking back, I’m glad I learned the obvious error of this statement before becoming involved in a client’s burgeoning PPC campaign.
The session […]
Day two of SES San Jose found me fighting for an outlet as I prepared to impart details to you on the session “Putting Search Into the Marketing Mix”.
The session, moderated by Free Agent Consultant Sara Holoubek included on its panel:
Misty Locke, President & co-Founder, Range Online Media
Curtis Dueck, Senior Account Manager, Epiar Inc.
Bill Mungovan, […]
“Writing for Search Engines” is a long standing session by Heather Lloyd-Martin and Jill Whalen. It’s a great session covering the basics of SEO friendly copywriting and a good primer for those new to SEO.
Search Engines are constantly improving their ability to sniff out the spam and de-value irrelevant links such as those from link […]
Analytics is a big part of a website’s success, However, even though analytics software is getting better and cheaper, website owners still don’t really know what to do with it.
Matt Bailey with Site Logic is an excellent speaker on this topic. He talks about how analytics is more than just hits, it’s about […]
Search engines love text and people love engaging content. This message was made clear during the SES session on Podcast & Audio Search Optimization where Daron Babin of Webmaster Radio, Amanda Watlington of Searching for Profit and Rick Klau of Google presented on the opportunities of search marketing with audio.
Audio search has come a long […]
Tuesday’s SES’s keynote was with Jim Lanzone of Ask. He talked briefly about the past, present and future of Ask.com.
Jim stated that they’ve seen great growth since launching Ask 3D. They feel that they are the fastest growing in their category. Ask is not as concerned with beating the others at market […]
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