Day Two coverage of the Search Engine Strategies conference in San Jose: The Popular Kids Have Good Content
Tuesday morning was the morning to learn about link building. As a linking specialist at TopRank, I knew I would learn a lot, and review what I already know, in this session by listening to Mike Grehan and […]
If you see these smiling faces at SES, be sure to say hello!
Here is a summary of the coverage by the TopRank blogging team for day one of Search Engine Strategies, San Jose 2007:
SES San Jose Day Minus One
The Search Landscape
SES Videos: Dan Perry Cars.com
SES Videos: Conversation with Michael Gray and Bryan Eisenberg
Universal & Blended […]
TopRank’s Melinda Cayetano and Dana Larson attended the Women in Search Luncheon with over 50 in attendance. TopRank is proud to have been a co-sponsor of the event along with Danny Sullivan. TopRank wanted to give recognition to Jill Whalen and Kim Krause Berg as being key influences for us from waaaay back when to […]
The personalization of search results is not the only way to target someone, you can also personalize your website to ensure your visitors feel engaged as soon as they arrive.
Gordon Hotchkiss gave some great examples and data behind personalized search and proved that I actually does work. Everyone remembers the golden triangle right? […]
The core message of the Searcher Behavior Research Update at this year’s SES was that there are missed search marketing opportunities as traditional marketers fail to take into account the exponential growth of online marketing.
Each study presented valuable data and insight into how search engines can help reach your targeted audience.
For example, Pavan Lee of […]
The success of an entire Search Marketing Campaign is rooted in the selection of keyword phrases and contrary to popular belief; the selection of these phrases is not contingent upon popularity and competitiveness alone.
Christine Churchill of KeyRelevance led part of the discussion on search term targeting at this year’s SES.
Perhaps the most important message of […]
Gone are the days of the whole family, ages 6 up to 50, sitting around in the evening watching the same television show, focusing in on the same characters and - consequentially - the same advertising messages. What a typical family evening looks like these days is the elementary age child playing hand-held video games, […]
Day 1 of the Search Engine Strategies Expo in San Jose got off to a really fruitful start with Danny Sullivan giving us a lottery tip. His session, Introduction to Search Marketing, gave us good examples on how to buy tickets and win big in the search engine lottery.
Emphasizing the importance of title tags, meta […]
In 1981 when legendary Minneapolis agency Fallon first opened their doors, a full page ad was run in the Star Tribune, Minneapolis’ primary daily, alerting the local business denizens that a new ad agency was promising to help them outsmart the competition, rather than outspend them. The concept of quality score as it relates […]
Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.
In this video, Tim answers a few […]
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