Archive for October, 2007

Session: Linkbait - Chumming for Traffic on Social Media Sites

Tuesday, October 16th, 2007

Drop a viral video into a sea of young and old, democrats and republicans, men and women and voters of all ages (with access to the internet, of course) and you have one of my favorite linkbait videos of the year.
So what is linkbait anyway? Cameron Olthius, CEO of Factive Media, defined it for the […]

Session: SMX Social Media Marketing Essentials

Tuesday, October 16th, 2007

SMX Social Media kicked off Tuesday morning in the Metropolitan Center in New York with a session entitled Social Media Marketing Essentials. Moderated by Danny Sullivan, editor-in-chief of Search Engine Land, this kickoff session reviewed the basics of what you need to know in the world of SMM.
Rand Fiskin of SEOmoz spoke first of the […]

Is Your Social Media Marketing Strategy Passive or Active?

Tuesday, October 16th, 2007

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don’t have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions.  Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it […]

Top SEO Blogs on Google Reader

Monday, October 15th, 2007

As reported on Techcrunch, Scobelizer, Problogger and others, you can now see (albeit maybe not 100% accurately) how many Google Reader RSS subscribers there are for a particular blog. There appears to be some discrepancy between Google Reader subscribers reported by Google Reader and those numbers reported by Feedburner.
We’ve previously published a list of […]

Minnesota Search Marketing Association

Sunday, October 14th, 2007

Online Marketing Blog is fortunate to have readers all over the U.S. and world wide, but this post is geared towards search marketers here in Minnesota and the upper Midwest. Although, it would be great to hear opinions from others that have been in a similar situation as what’s described here.
There’s been a bit of […]

Social Media Roadtrip: DMA07, SMX & PRSA International

Saturday, October 13th, 2007

Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world.  On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.
Then on Thursday, I will be presenting as […]

BIGLIST SEM Blogs Update 101207

Friday, October 12th, 2007

On the cusp of one amazing week, TopRank’s blogging team brings you another fine batch of SEO/SEM blogs to be inducted into the BIGLIST.  There are a few gems in here so be sure to fire up your RSS reader and start subscribing.

Get Elastic Ecommerce Blog - The team at Vancouver BC based Elastic Path, […]

Small Business Guide to Optimizing Universal Search

Thursday, October 11th, 2007

The buzz in the search marketing media and increasingly, the business press, on the importance of unified or universal search is gaining momentum and is unavoidable. Small and medium sized business web site owners and webmasters are now presented with the challenge of making sense out of the recent rash of search engine interface […]

Reader Poll: Getting Paid Based on Performance

Wednesday, October 10th, 2007

About every 2 weeks we get calls from companies that feel their growth opportunities are so significant, outside marketing vendors are expected to be paid based only on performance. I know there are some search engine marketing consultants that take on pay for performance or marketing partnership deals, but very few agencies that do.
It’s […]

Blogging SMX Social Media New York

Wednesday, October 10th, 2007

October is by far my favorite month here in Minnesota, and unfortunately I have to leave it for a couple of days. However, the time will be well worth it as I will be representing TopRank’s Online Marketing Blog by blogging the SMX Social Media conference in New York City on October 16th and 17th.
Being […]