Archive for October, 2007

Interview with Danny Sullivan & Neil Patel on SMX Social Media

Tuesday, October 9th, 2007

Spotlight on Search Interview with Danny Sullivan of Third Door Media and Neil Patel of Advantage Consulting Services

Next week the next of the Search Marketing Expo (SMX) conference series kicks off in New York: SMX Social Media. Developed by search engine industry legend Danny Sullivan and social media guru Neil Patel, the agenda for this […]

Nonprofits in Need of Search Marketing

Monday, October 8th, 2007

I’ve had the idea in my head for a few weeks now to do some querying of people in the search, PR and social media marketing industries to get an idea what sorts of charities and non-profit causes they’re spending time, resources and money with. In the past, a lot of this kind of […]

Defining Business Blogging Success

Wednesday, October 3rd, 2007

When talking with TopRank or M&O Account Teams about new clients, it is inevitable that I will ask if there is a blog involved. There are simply too many advantages to enabling a web site with fresh, themed content that is well structured for SEO benefits and that also offers a great platform for creative […]

Video: Five Minutes with Vanessa Fox on Zillow

Tuesday, October 2nd, 2007

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.
We talked about what she’s doing with Zillow and […]

Social Search - The Potential Impact on the Search Marketing Industry

Tuesday, October 2nd, 2007

Social search isn’t the new kid on the block anymore but it still has it’s mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who I’ve long appreciated as having more than an advanced understanding of where the search marketing industry […]

2008 Search Marketing Benchmark Guide

Monday, October 1st, 2007

Marketing Sherpa has formally announced their latest Search Marketing Benchmark Guide for 2008 with over 270 pages of fact filled goodness. For both in-house marketers and SEM agencies alike, this guide provides up to date insight into essential search marketing industry trends. Of particular interest to me was the special report on the challenges […]