The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on […]
The BIGLIST had some BIG changes this week dear readers. Our list manager went to work checking each link and each blog for post recency and 70 blogs didn’t make the cut. Ouch! We’re not strict, just make sure you post at least once every 2 weeks and the posts are mostly about […]
Spotlight on Search: Interview
What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch. I’ll have to say, there are a few gems […]
Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it’s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate […]
About 2-3 times a day a pitch comes in via email, Facebook message or other means asking for a mention or a link. Some are cut and paste pitches from PR reps, some are from companies trying to promote their own message and some are from industry associates that feel they have something special […]
According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.
With all that […]
With our U.S. readers recovering from heavy doses of tryptophan from yesterday’s turkey-fest, we wanted to offer up another sparky update on the BIGLIST of search marketing blogs.
In the past we’ve written about ways to get on the BIGLIST either as a result of us finding new blogs in the wild or noticing […]
With a coat of fresh snow last night it’s looking like the season should (finally) here in Minnesota. The offices are closed today and Friday for Thanksgiving but you know us, there will be at least some checking of emails, voice messages and maybe some IM during that time.
TopRank is very fortunate for the […]
With our involvement in the PR, search and direct marketing industries through consulting and speaking at conferences, we’ve seen a huge boost in resources allocated to understanding and implementing various social media marketing tactics.
Despite that, the meaning of social media as a marketing/PR channel doesn’t seem to extend outside personal universes of interest. ie, […]
Social Media Keyword Research is Here
Whether it’s a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned to your friends’ shared social bookmarks and shared images, the meaning and intent inferred by keywords is paramount to any kind of “pull” online marketing effort.
For search […]
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