Archive for November, 2007

BIGLIST Search Marketing Blogs Update 111617

Friday, November 16th, 2007

With Danny Sullivan’s categorization of the Search Engine Land blogroll, it really drove home the need to do the same with our BIGLIST of SEO blogs. The current alphabetization has worked for the first few hundred blogs, but now were near 500 overall. Unfortunately, it’s a very, busy time at TopRank right now […]

Guide to Twitter as a Tool for Marketing and PR

Thursday, November 15th, 2007

In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about. Our next post in that series is about micro blogging phenomenon, Twitter.
At first I balked at the idea of […]

Recommended Online Marketing and PR Reading List

Wednesday, November 14th, 2007

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included - Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore […]

Speaking Publicly About Online Marketing

Monday, November 12th, 2007

They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?
Having worked in the search marketing/web dev business since 1997, it was only 2 years […]

Working at Microsoft – An adCenter Story from Europe

Monday, November 12th, 2007

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager - Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to […]

Google: “You are not getting the option to cancel your account”

Saturday, November 10th, 2007

I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:
“Thank you for your email. I am sorry […]

BIGLIST Search Marketing Blogs Update 110907

Friday, November 9th, 2007

We have more new blogs added to the BIGLIST than you can shake a USB key fob at this week. Step right up for your weekly dose of SEO, PPC, social media and web analytics. Enjoy!

Conversation Marketing - Ian Lurie offers common sense internet strategies, tutorials and observations that really run the gamut of online […]

Tools For Staying Current with SEO News

Thursday, November 8th, 2007

With our BIGLIST of 400+ SEO blogs, it’s a great resource, but can be a bit overwhelming. There’s simply too much to monitor. That’s why I tend to favor a small number of news aggregators and sites via RSS or on the web. Here are a few of those tools:

The most recent SEO news […]

ad:tech New York Keynote: State of the Industry

Wednesday, November 7th, 2007

Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.
The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:

Suzie Reider, Head of Ad Sales YouTube.com
Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media
Arianna Huffington, c-founder and […]

ad:tech NYC Day One Photos

Tuesday, November 6th, 2007

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.
Upon arrival […]