Marketer Blog

[Start Rant]
Anyone in the search biz who knows me, knows I’m a pretty easy going person and sometimes even rational. My experience with usbank Visa both in the past and today trying to buy a product online and later a domain name transfer gave me a good taste of the unreasonable way […]

At the SIS conference last week there were a number of DoubleClick employees in attendance. In fact, I sat next to Cam Blazer during dinner one night and any speculation or questions about Google and the acquisition approval from the FTC had to be answered with a “We’ll have to see” sort of answer.
Well, now […]

With increasing demands in opportunity, budget and training with search marketing, the benefits of networking and advocacy have correspondingly increased. Informal networks are prevalent within the SEO business connected by IM, email, private forums etc.
However, as more formal SEM budgets and cost centers are created within organizations looking to expand their search marketing effectiveness, the […]

This weekend completed a successful wrap up of MediaPost’s second Search Insider Summit show for 2007.  TopRank’s participation with the event involved both speaking (moderating actually) and serving as a media sponsor.

The Stein Eriksen Lodge in Park City, Utah was an excellent location for a winter event, especially for those that participated in the snowshoeing, […]

 
There’s a first time for everything dear readers and today is the first time we do not have new BIGLIST SEO/SEM blog reviews and feeds to be added to the already bloated RSS reader of your choice. That’s not to say we don’t have several in queue, but they’re too new or there are other […]

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

Stacy Harris:
Feedback from marketers is that traffic is good, but they want more of it. Marketers also want AdCenter to be easier to use.

Natala Menezes is up next and […]

As has become the practice for me while blogging conferences, I take a lot of photos. Not as many as Tamar Weinberg, Barry Schwartz or even David Berkowitz, but quite a few. Out of those photos there are daily favorites that give a visual of what the conference day was like.

Day one of Search Insider Summit […]

10:45am: Leveraging Local Search on a National Basis with:
Moderator: Aaron Goldman, VP, Marketing & Strategic Partnerships
Marc Barach, CMO, Ingenio
Mike Margolin, VP, Interactive Marketing Director, RPA
Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.
Aaron excitedly shows slides/stats from eMarketer supporting that budgets are going to local, “local is here”. 20% of all queries are local based […]

9:45am: Managing Search in an Uncertain Economy with:
LeeAnn Prescott, Director, Research & Communications, Efficient Frontier
Roger Barnette, President, SearchIgnite
Joe Charlson, CMO, EDMC
Moderator, Cam Balzer from DoubleClick Performics
Cam: “What uncertain economy?”. Panel will offer two perspectives: Agency (LeeAnn and Roger) and a client side marketer or CMO perspective (Joe).
LeeAnn from Efficient Frontier, manages 300-400 million in paid […]

9:00am: Keynote address - FaceOff: Will Agencies Ever “Get” Search? with
Gord Hotchkiss, CEO & President, Enquiro
Mike Margolin, VP, Interactive Marketing Director, RPA
To present his point, Gord tells a story brings up a John from Media Post person to be a human map of Ontario. Points out some factual information about it.
Based on that, would people […]