Archive for December, 2007

Pubcon 2007 Round-Up

Friday, December 7th, 2007

Looks like Lee has been working hard trying not to get in trouble out there in Las Vegas at the WebmasterWorld Pubcon conference this week. At least, his posts show he has been productive!
Below are the Pubcon session overviews, photo posts and video interviews with other folks hanging out in Vegas. Lucky!
Pubcon 2007 Sessions:

Pubcon Keynote: […]

Pubcon Images: Microsoft Party at ghostbar

Friday, December 7th, 2007

It was my first Microsoft party last night and it turned out to be a doosy. I went with Rich Ord, Mike McDonald (who won a Zune) and Tiffany Doughty from iEntry (WebProNews). We arrived at about 7-7:30 to see lots of familiar faces. There was a Guitar Hero competition, sushi, glowing drinks, mini hamburgers, […]

Pubcon Session: Press and Public Relations Campaigns

Friday, December 7th, 2007

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think […]

Pubcon Session: Blogger Reporter Panel

Friday, December 7th, 2007

If someone has a better photo, please link in the comments
On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.

Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about […]

Pubcon Video: Melanie Mitchell AOL

Friday, December 7th, 2007

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time […]

Do Your Keywords Account for Local Vernacular? SES Chicago Session

Thursday, December 6th, 2007

Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.
Whatever the reason, there are various ways to say the […]

SES Session: Kevin Ryan Unplugged

Thursday, December 6th, 2007

“I was surprised when getting involved with this conference how many people could not distinguish between strategy and tactic,” stated Kevin Ryan at the top of my final session of a whirlwind SES Chicago.
“Kevin Ryan Unplugged” was a chance for Kevin Ryan, the man behind it all, to share his own personal thoughts on the […]

SES Session: Landing Page Optimization Clinic

Thursday, December 6th, 2007

Focus is a tricky thing. Especially when describing a product that has so much too it. How can you possibly explain a detailed product, like a customized laptop, for instance – in just a few bullet points? The ideal prospect will want to read about every last feature – that’s simply their […]

SES Session: So You Want to Be A Search Marketer?

Thursday, December 6th, 2007

Well, do you?
If you’re reading this, and you’re not a relative or friend of mine trying to figure out just what it is I do, the answer is probably affirmative.
A more accurate question could read, “Should You Want to Be a Search Marketer?”
The answer could be found in this aptly labeled “Just For Fun” track […]

Pubcon Photos: Exhibit Hall

Thursday, December 6th, 2007

At every conference there’s an exhibit hall and that’s where plenty of meet and greet networking happens as well as interesting discussions with vendors that server the search marketing industry. There were a good number of exhibitors at Las Vegas Pubcon including Google, Yahoo and Microsoft as well as a variety of vendors ranging […]