Archive for January, 2008

Bridging the Gap: Old and New SEO @ SMX West

Thursday, January 31st, 2008

As part of our media sponsorship of the SMX series of conferences, I’ve been picked as the TopRank blogger to visit the Bay Area next month for SMX West - Feb 26-28, 2008 in Santa Clara, CA.
Looking at the agenda for the 3 day conference, one can tell that there are big shifts taking place […]

Social Media Smarts - Tips on Marketing with Social Media

Wednesday, January 30th, 2008

Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts […]

SEO Tools: Firefox Addons for Search Engine Optimization

Tuesday, January 29th, 2008

[Note from Lee: We tend to get a bit heavy on the industry observations and strategy, so a nice tactics/tools post is in order. ]
There are many different tools out there for SEO’s to use on a website. Each one has different features and benefits depending on how you use them. That’s why […]

Learn the Fundamentals of Search Marketing - SEMPO Institute

Monday, January 28th, 2008

Late in 2007 the SEMPO Institute released several search marketing-focused online training courses. The first course, Fundamentals of Search Marketing, offers 14 different lessons encompassing the basics of SEM and SEO. To get a sense of what was offered, our CEO Lee Odden asked my coworker Jeff Nolan and I to take the Fundamentals course […]

The Fox, Social Whirl, Cutts Smackdown, UGV, B2B and PRSA Webinar

Monday, January 28th, 2008

Sometimes a Monday blog post deserves a good collection of links:

The Fox on viral link building and listening to your audience
Smackdown on Matt Cutts re: spanking SEO blogs
Jeff Jarvis @TheGuardian and the social whirl driving the development of search
eMarketer says B2B’s are buzzing over Marketing 2.0
Vox on Video: Measuring engagement of user generated video
SEO Lowdown […]

BIGLIST SEO Blogs Update 012708

Sunday, January 27th, 2008

Keeping up with the BIGLIST while traveling is usually not an issue. When the hotel I’m in offers nothing better than voodoo psycho internet Miami-style, that’s another matter. But, better late than never. Starting with 15 blogs in this week’s queue, only the 5 below made the cut.
The original blog post that announced the […]

SEMPO State of the Search Marketing Industry Survey 2008

Tuesday, January 15th, 2008

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.
Online Marketing Blog has a category on SEMPO including observations from the results of previous surveys including: “Search Marketers to Spend $5.7 […]

SEMMYS - What Were the Best Social and Viral Marketing Blog Posts of 2007?

Monday, January 14th, 2008

Matt McGee recently reached out to a number of industry bloggers to be involved with a blog content award he’s calling “The SEMMYs“. Even though the SEJ SEM Blog Awards just happened, I thought I could at least be a judge - Matt being a good guy and all. If you read […]

BIGLIST SEM Blogs Update 011108

Friday, January 11th, 2008

It’s been a busy week BIGLISTers, but today we have a nice collection of Search Marketing Blogs for your weekend reading pleasure.

Live Search Webmaster Center Blog - Official blog of the Live Search Webmaster Center team with just a little bit of a bias with SEOmoz and Search Engine Land as the only other […]

New Media and Blogging for Influence with Journalists

Thursday, January 10th, 2008

In a recent study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs, it was found that blogs are are a regular source for journalists for improving the speed of reporting news as well as guiding tone, but not for improving quality:

Over three quarters of reporters see blogs as helpful in giving them […]