For the first or maybe the second time ever, we skipped a BIGLIST update last Friday. Things got a little crazy with SES London and other business tasks. But no worry, we have a great lineup of SEO blogs for you this week:
SEO Copywriting - Let’s celebrate the launch of SEO and wordsmith guru […]
[Note from Lee: This is a perfect session for Jolina because she manages one of the largest enterprise SEO projects for any agency our size - over 2o different business units for a Fortune 20 company.]
SEO for the enterprise requires a very different approach, than SEO for an small or medium business (SMB).
Deploying the […]
Google hosted a party last night at SMX West, entitled Google Groove. And groovy, it was.
Andy Beal and other SMXers enjoying the party
Main bar, all in Google Colors
SMXers playing Rockband
SMXers enjoying drinks, notice the colorful Google cups, which people went crazy over
Blinky Google spheres, also very popular
Check out all of the photos at TopRank’s SMX […]
Just as with Leverage Your Brand Lovers, the “Branding and Search” session gave the SMX West audience much to think about.
Bob Tripathi, Search Marketing Specialist at Discover Financial, reinforced the need to understand your brand as it relates to SEO/SEM.
Brand Recognition: Do searchers recognize your brand?
–ex. McDonalds’ arches are recognized worldwide
Brand Perception: Do searchers know […]
The Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.
Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.
Own a Niche
Owning a smaller niche is an easy way to starting building personal brand
#1 player […]
SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamentals Course” now known as the “Insider’s Guide to Search Marketing”. SEMPO Institute students that complete the Insider’s Guide can then move on to the two advanced training courses, one of which is the […]
Sitting in the SEO & Social Media session, Barbara Boser the Social Media Director for 3 Dog Media, shared some great tips on marketing with social media:
Be prepared & Commit to Social Media
Know that it is time consuming
Read and learn what is popular
Look for tools you can use on the sites and on the […]
In the Branding & Search session today at SMX West, panelists gave the audience many, many items to consider regarding their own brand or their client’s brand.
Let’s start by discussing the people that the brand is ultimately trying to influence.
Edwin Wong, Director of Customer Insights Organization - Yahoo!, touched on this by explaining that people […]
The Expo Hall at SMX West opened today. Take a peak.
Strolling the floor
Folks chatting with Google
Folks chatting with Live
More SMXers
Check out all of the photos at TopRank’s SMX West Flickr set.
Sponsored By: SES New York March 17 - 20, 2008 Learn Search Engine Strategies, Tactics and More
Day 1 of SMX West wrapped up with a tailgating party and the SMX Search Bowl which pinned the search engines, the search marketers and Microsoft against one another in a game of industry-related trivia.
Tailgating party at SMX West
More tailgating
and more tailgating, but this time people were paying attention
The SMX Search Bowl contestants, […]
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