Archive for March, 2008

Pull PR - Combining SEO and Public Relations

Thursday, March 6th, 2008

Many companies narrowly define PR activities online solely as blogger relations when in reality, online public relations is so much more. To me, internet based public and media relations encompasses gaining editorial exposure on the web with sites like blogs of course, but it also leverages web based technologies, networks and platforms for developing […]

Reader Poll: How do you use Twitter?

Wednesday, March 5th, 2008

Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.
Some people post the most […]

Pros and Cons of Hiring SEOs

Monday, March 3rd, 2008

As a growing mid-sized online marketing agency, TopRank has had opportunities to interview well over a 100 people for various search engine optimization and internet marketing positions. We’ve been fortunate to hire and develop an amazing team of professionals. We’ve also experienced the flip side.
There are increasing numbers of resources from which to attract or […]