Archive for April, 2008

Web 2.0 Expo - Creating a Social Strategy

Wednesday, April 23rd, 2008

The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.
In this session, both Li and Bernoff […]

Web 2.0 Expo - Day 2 Session Planning

Wednesday, April 23rd, 2008

Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us:

9:40am Creating a Coherent Social Strategy for Business […]

Web 2.0 Expo - Startup Marketing Web Metrics

Tuesday, April 22nd, 2008

The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of  500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses.
Hiten Shah of CrazyEgg and KISSmetrics provided […]

Web 2.0 Expo - Social Media Optimization

Tuesday, April 22nd, 2008

My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) with Stephan Spencer of Netconcepts and Muhammad Saleem of Advantage Consulting Services.  Unfortunately, I missed the SEO portion and gauging by the crowd around Stephan, it went quite well.
Muhammad […]

Optimizing News Content for Search Engines

Tuesday, April 22nd, 2008

The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the […]

Groundswell Interview with Charlene Li

Monday, April 21st, 2008

This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pretty much the same time. Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell, from Josh Bernoff and […]

BIGLIST Update - Search Marketing Blogs 041808

Friday, April 18th, 2008

Good things come to those who wait and dammit, we’ve been waiting a good long time for some new search marketing blogs worthy of addition to the BIGLIST. You can still get updates by following the BIGLIST Twitter account as well. Enjoy!

WebmasterRadio.FM - Our friends from WebmasterRadio.FM have joined the cool kids […]

Conversation Marketing - Join In!

Thursday, April 17th, 2008

[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator with TopRank’s Online Marketing clients]
Over the past few months, MCAD and MIMA have hosted a series of events here in Minneapolis entitled ‘Conversations About The Future of Advertising’ (CATFOA). The most recent […]

Direct Marketing vs Social Media Marketing

Thursday, April 17th, 2008

Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion.
In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another […]

Personality Not Included: Cultivating Corporate Personality With Rohit Bhargava

Wednesday, April 16th, 2008

This past Saturday, I visited local Twin Cities brewery, and soon to be local institution, Surly for their weekend growler sale. As per usual, my group and I were not alone in our quest as local denizens lined up to purchase as much as they could carry of the finest locally produced brew since […]