After 10 plus years in the SEM business, it’s a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors. A simple example would be a year […]
Photo Credit, CC Chapman
At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I found this not to be the case with Jaffe. A […]
M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the […]
In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.
Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?
Rose: The thing about a story… Describes the recent news […]
The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither […]
This session at Media Relations Summit includes Tac Anderson from HP, Jennifer Cisney from Kodak and Robert Scoble from Fast Company.
First up is Tac Anderson from HP, who shares a specific example of a tactical execution of a blog. HP has had bloggers for 3 years. 60+ blogs.
Example of using a business blog as a […]
Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities.
As one of the largest conferences dedicated to media relations, this event attracts an array of […]
I discovered several of the blogs on this week’s update via all the new Twitter followers we’ve been getting at the leeodden and the BIGLIST accounts. Welcome to all of our new friends! 70% of the blogs queued up for review this week didn’t make it to the list, but what we do have […]
It’s pretty common in the interactive, advertising and PR agency world to outsource components of an engagement where the lead agency does not have specific domain expertise. Those scenarios are often structured by the client who is already working with other vendors or the lead agency bringing in outside expertise. For the most part, it’s […]
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