With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring.
Sometimes it seems there are more “blog consultants” than there are business blogs due to the ease of using free […]
SMX Advanced is less than a week away, and let me tell you, I am excited. Not only is Seattle one of my favorite cities in the country, but the agenda for the 2 day long search marketing event looks outstanding.
Along with the keynote speakers - Kevin Johnson and Matt Cutts - here are […]
Here we SEO again with a bi-weekly update of TopRank’s BIGLIST of SEO blogs. The list must be hot because we’ve been receiving requests just about every day over the past few weeks. Of course, that’s not the best way to get on the list if you’ve read the guidelines. Links are always a good […]
Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service.
While there is debate about who “owns” a brand, the company or it’s customers, partners and employees, it can be agreed that there is tremendous […]
Late last week, Lee, Jolina and I attended the event, Dual Reality: Who Controls Social Media in the Enterprise, sponsored by the Minnesota Interactive Marketing Association (MIMA). As we sat in the front row, eagerly awaiting the discussion panel to emerge, we reviewed the roster of panelists, including Interactive Directors (titles varying from one company […]
Someone that I’ve wanted to interview as much as Robert Scoble is Guy Kawasaki. Guy is an enthusiastic promoter and marketer which are qualities Online Marketing Blog readers can appreciate a great deal. In this interview, he talks briefly about his most recent project, Alltop as well as changes he would make to Twitter, […]
Lee and Rob at PRSA International 2007
On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search […]
The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each.
(39%, 87 Votes) Sharing links […]
Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise?
As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO […]
Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next […]
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