Archive for July, 2008

Reader Poll: Influence Marketing with Social Networks

Tuesday, July 29th, 2008

Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to […]

BIGLIST SEO Blogs Update 072108

Monday, July 21st, 2008

The BIGLIST update of SEO blogs comes to you this week on a Monday because, hey, that’s the way we like to change things up here at Online Marketing Blog. This edition of the BIGLIST Update is chock full of blogs that offer SEO how to’s and practical insights as well as a good showing […]

5 SEO Bloggers in the Sun at SES San Jose

Friday, July 18th, 2008

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.  I am also headed out to sunny California next month. There’s plenty to take in on a trip […]

Do You Know the Way to San Jose

Thursday, July 17th, 2008

Originally written by Burt Bacharach, the song Do You Know the way to San Jose, la la la la la… didn’t actually come to fruition until the lovely Dionne Warwick won her first Grammy for Best Contemporary Pop Female Vocal in 1968.
Although I wasn’t around in 1968, I understand the anticipation Burt must have had […]

15 Things Not to Miss at SES San Jose 2008

Tuesday, July 15th, 2008

TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially with 80% of the sessions new to SES.  Since this will be my first time attending the SES conference in San Jose, I am excited about all of the new sessions we will […]

2009 Search Marketing Benchmark Guide

Monday, July 14th, 2008

For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and “best of” research provided by over 50 respected sources.
The SEM Benchmark Guide is helpful […]

Reader Poll: How Do You Interact With Social Boomarks?

Friday, July 11th, 2008

You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream publications like Minneapolis Star Tribune are looking for ways to make it easier for readers to save and share content.
There are a variety of tactics including social […]

5 Tips for Driving Qualified Traffic With Online Marketing

Thursday, July 10th, 2008

[Note from Lee: Please welcome Ashley Bruce, the newest member of TopRank’s Online Promotions team who is making her first blog post at Online Marketing Blog with this Lionel Richie inspired post about improving  qualified traffic through online marketing tips.]

Internet marketers often have to get creative when it comes to solving client web site traffic […]

Search Engine Optimization is a Team Effort

Wednesday, July 9th, 2008

TopRank’s SEO Team in Paintball Gear
As much as companies find the need to outsource part or all of their SEO efforts, many do not have a clear picture of the value that comes from hiring an agency versus a full time, in-house SEO. While many consultants and some agencies offer “value meal” pricing and […]

All Aboard! Social Media Club

Wednesday, July 9th, 2008

For Bay Area folks and social media enthusiasts the world over, “Social Media Club” is well known as an upstart organization looking to promote the goodness of social media as well as advance the knowledge of businesses trying to figure out where social media might fit into their digital marketing plans.
Today SMC co-founders Chris Heuer […]