Archive for August, 2008

Digital PR and SEO Series: Part 3

Friday, August 29th, 2008

We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
The advent of digital PR and the technology tools that serve as compliments means changes in the […]

Digital PR and SEO Series: Part 2

Thursday, August 28th, 2008

Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry will discuss how to start going about it.
Leveraging Low and High Tech for Social Media Relations
“Fuzzy”. That’s how I would describe most companies’ thinking on social media, SEO and PR. How can marketers and companies start […]

Digital PR and SEO Series: Part 1

Wednesday, August 27th, 2008

What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!
You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and […]

5 Ways to Re-Purpose Content for Blog SEO

Tuesday, August 26th, 2008

Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they’re already doing for the benefit of their online audiences […]

BIGLIST SEO Blog Reviews 082508

Monday, August 25th, 2008

Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs. This week’s blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy!
eCommerce Optimization Blog - This ecommerce blog by eCopt (aka Matt Franklin) advises you’ll sell more online if you read the many tutorials, […]

SES San Jose Photos - Paparazzi Style

Saturday, August 23rd, 2008

At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose.
Kevin Ryan, Misty Locke, Kevin Newcomb

Danny Sullivan, Matt Cutts, […]

SES San Jose Day Four Wrap Up

Friday, August 22nd, 2008

What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy […]

Google Dance 2008 Photos

Thursday, August 21st, 2008

There were so many good photos taken at this year’s Google Dance that we decided to show a collage here with a link to the full set on TopRank’s SES San Jose Google Dance photos on Flickr.

A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number […]

Blog SEO Tips from SES San Jose

Thursday, August 21st, 2008

Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point […]

Internet Marketing Conference Tips: Michael Brito Intel

Thursday, August 21st, 2008

Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.
Michael worked with HP then moved on to Yahoo and is now with Intel […]