Archive for August, 2008

Internet Marketing Conference Tips: David Berkowitz Search Insider Summit

Wednesday, August 20th, 2008

It’s hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It’s one thing to focus on programming events like our last few tipsters, it’s another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer.
David […]

SES San Jose: Getting Vertical Search Right

Wednesday, August 20th, 2008

Google may be the giant in the search industry, but they may have to much data to get you want you want to find. A previous session talked about semantic search and how it’s being worked on, but if you can’t wait, vertical search is something you can use today.

Philip James from Snooth […]

SES San Jose: Landing Page Utopia Expert Roundtable

Wednesday, August 20th, 2008

Continuing the day’s trend, I attended another landing page-related session to round out Day Two of SES San Jose. The Expert Roundtable brought together four ‘knights’ of landing page optimization, armed with their tips and tricks to achieving the ‘holy grail’ of pay per click ads: Landing Page Utopia.
Moderator Ron Belanger, Vice President of Agency […]

Internet Marketing Conference Tips: Chris Sherman Third Door Media

Wednesday, August 20th, 2008

Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman.
Chris is co-founder of Third […]

SES San Jose Day Two Roundup

Tuesday, August 19th, 2008

A full featured and information packed day is how many SES attendees would describe day two of the conference in San Jose. I know the TopRank Blogging team would agree with 13 new posts today!

Advanced B2B Search Marketing - Jessica
Identify, Analyze, Act: SEM by the Numbers - Thomas
What’s New with Google Analytics […]

SES San Jose Session: Advanced B2B Search Marketing

Tuesday, August 19th, 2008

If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, Patricia Hursh, President and Founder of SmartSearch Marketing and Adam Goldberg, Chief Innovation Officer for Clearsaleing gave some tips and insight to help B2B marketers develop search strategies […]

SES San Jose: Identify, Analyze, Act: SEM by the Numbers

Tuesday, August 19th, 2008

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should […]

SES San Jose: What’s New with Google Analytics and Website Optimizer?

Tuesday, August 19th, 2008

Google is the Wizard of search marketing’s Oz. The all-powerful being around which our universe orbits, and the all-knowing guru to whom we turn for website advice. While Google, like the wizard, may guard its own secrets, it lifts the curtain and lets us look at the inner workings of websites. In this session, two […]

SES San Jose: Global Search for the B2B SEM

Tuesday, August 19th, 2008

The global market represents a huge opportunity for those who can master the nuances of local customs and languages.
In this session, leading global B2B search marketers Patricia Hursh, President of SmartSearch Marketing, Kevin Lee, Executive Chairman and Co-Founder for Didit, and Jeffrey Pruitt, President of SEMPO and VP of Corporate Sponsorships for iCrossing share their […]

SES San Jose: 5 Things No One Will Tell You About SEM

Tuesday, August 19th, 2008

Who doesn’t like when secrets are given away? I know I do, and I can’t be the only one who thrives on search engine tips, rumors and gossip. This afternoon the expert panel of David Rodnitzky, Terry Whalen, Chris Knoch, Vinny Lingham and Chris Zaharias, we in the audience learned some new, exciting and potentially […]