Archive for October, 2008

David Meerman Scott Social Media Breakfast Minneapolis

Friday, October 31st, 2008

This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities.  In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of  Best Buy and […]

How Big Companies Use Social Media @ BlogWell

Thursday, October 30th, 2008

Please welcome guest blogger Jessica Rosenberg, a freelance writer and active social media user who blogs daily at It’s my life… and does product reviews at The Lemonade Stand. Jessica attended  BlogWell: “How Big Companies Use Social Media” event this week in San Jose.
As sponsors of BlogWell, TopRank’s Online Marketing Blog also did a […]

SEO Basics: Top 3 Tactics To Improve Search Engine Rankings

Thursday, October 30th, 2008

We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basics.
“… you mentioned to use a holistic approach to aid in a better SEO, but specifically what might […]

Leveraging SEO and PR with Digital Public Relations

Thursday, October 30th, 2008

Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. […]

PRSA 2008 International Conference Round Up

Wednesday, October 29th, 2008

Over the weekend, Online Marketing Blog posts as well as my interactions on Twitter took on a decidedly “public relations” flavor with TopRank’s involvement at the 2008 PRSA International conference.  The event is now done and everyone should be back in the swing of things back in the office.

This year TopRank had 2 speaking slots […]

DPAC II: Digital Asset Optimization for Publishers

Wednesday, October 29th, 2008

Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior […]

PRSA 2008: What’s The ROI On Your Press Release?

Tuesday, October 28th, 2008

Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.
In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always […]

PRSA Session: Current Consumer Trends & Communicating with Green Media

Tuesday, October 28th, 2008

At TopRank Online Marketing, many of our clients are intrigued with the prospect of going to market with green messaging. We match their excitement like most firms do when faced with the prospect of communicating an honest-to-goodness good story with so seemingly tailor made for results.
Is it really enough to announce that you’re going […]

PRSA 2008: The Changed PR Landscape – What Works, What Doesn’t

Tuesday, October 28th, 2008

(Rob Key, Peter Himler, David Bradfield, Lee Odden)
Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together.
As I mature and meet more and more people, however, […]

PRSA 2008 - Media Myths & Realities

Monday, October 27th, 2008

“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second.  This is especially true if you are in PR.  If you are not sharing your messaging via social channels  - and I mean, like yesterday - you are hopelessly behind the times […]