As with most conferences, we like to take a few photos and the annual Public Relations industry event, PRSA International conference is no different. Held in Detroit this year with attendee goals met and sponsor goals exceeded, there is a feel of optimism both about the city as esposed my Detroit mayor Ken Cockrel […]
Can you truly measure the effect of word of mouth in marketing, whether it be online or offline? If so, which is more effective? Further, if so, what exactly can we as marketers do with it?
These were the bold questions set forth by Jeffrey Graham, Executive Director, Customer Insight, New York Times, in the […]
How do you measure something that seemingly cannot be measured? For example, how much do I love this little guy here who answers to the name of Clark:
And how much does this same little guy hate, just hate I tell you, taking a bath:
In both instances, it’s as wide as my arms can go. So […]
Next Wednesday, (Oct 29) 1 - 3:30 p.m. EST Network Solutions is holding the “Solutions Stars Video Conference,” a series of videos and live discussions featuring 32 internet marketing experts and entrepreneurs from every angle you can imagine from SEO to social media to whatever it is that Tim Ferris does. Seriously, this is one […]
As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.
To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first […]
We continue our Search Engine Optimization Basics series of posts this week with a question from a marketer that is dealing with issues related to moving a web site to another host and possibly updating the content management system and design.
Will changing our web site affect our search engine rankings?
As with many SEO related questions, […]
Whether to blog or not and exactly how to do it are big questions for many companies that have not jumped on the business blogging bandwagon yet. For companies that want to learn, there are many channels to choose from ranging from the many articles we’ve written on blog marketing and more recently, this roundup […]
Next weekend, I will be deployed to Detroit, MI to attend 2008’s PRSA International Conference titled “The Point of Connection” and will be sharing thoughts on several sessions, in addition to general overviews of the event itself, on behalf of Online Marketing Blog readers. So what am I looking forward to most about the PRSA […]
Welcome to the BIGLIST SEO Blog review update - Las Vegas Airport Edition. McCaron airport is like every other airport I spend time in except there’s free internet access. And that’s the reason I can bring this BIGLIST update to you today.
The following are blogs we’ve noticed over the past week or so, visited and […]
Organic search (SEO) success is based fundamentally on keywords and links. You can also make a pretty easy correlation between that and the combination of messaging and media pickups important in public relations efforts.
Search engines like Google advise webmasters to create great content and let important web sites in your industry know (to attract links). […]
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