You don’t have to look much further than recent headlines and research studies below to see that many companies are losing confidence in traditional marketing and advertising.
The changing trends in information production, distribution and consumption coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with customers.
Whether […]
There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends.
Most advice on how companies should be listening to the social web with minimal cost involves monitoring individual […]
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