Marketer Blog

This week Thursday 3/26 I will be presenting on 3 panels during the Search Engine Strategies Conference in New York March as well as an iBreakfast meeting on Wednesday 3/25.  If you’re attending SES New York, please be sure to stop by and say hello. It’s great to meet Online Marketing Blog readers in person. 
As a […]

[Editor’s Note: Please welcome this guest post from TopRank Online Marketing Content Promotions Supervisor, Dana Larson on basic link building tactics for new web sites.]
Despite the constantly evolving nature of search engines and ranking methods, inbound links continue be a significant influence on website rankings. The higher quality the link, the more authority that link […]

Last weekend SXSW Interactive was abuzz everywhere you looked from the sessions to the halls, to the Techset blogger lounge and certainly the after conference festivities on 6th Street.
Out of all that buzz came new connections, insights and renewed connections such as the one I had with Ogilvy 360’s Senior Vice President of Digital Strategy & […]

Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance.  Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the […]

Readers of Online Marketing Blog may know that after last week’s WebmasterWorld Pubcon conference, I stayed over the weekend in Austin for the Interactive portion of SXSW. I’ve heard up to 9,000 people were registered for the SXSWi event and by looking at the conference sessions, hallways and restaurants/bars, it was undoubtedly the place to […]

[Editor note: Please welcome TopRankMarketing.com Senior Account Manager Jolina Pettice with this guest post that addresses a common issue with Search Engine Optimization engagements: Getting SEO recommendations implemented!]
Optimizing press releases can be an important part of any Search Engine Optimization (SEO) program. It’s usually pretty easy to convince clients of the need to optimize news content since […]

I’ve had some back and forth with collegues recently about the popularity of podcasting, live audio streaming and also how podcasting fits within the social media category of communication channels.
eMarketer says podcasts are rising in popularity: “As a percentage of Internet users, podcast downloaders will grow from 9% in 2008 to 17% in 2013″.  The […]

 As a preview to one of the 3 sessions I’m speaking on at SES New York next week (March 23-27) I bring you this interview with my co-panelists Michael Gray, Sally Falkow, Michel Leconte and moderator Rebecca Lieb for the Blog and Feed SEO session.
These are specific, practical questions and answers about optimizing both blogs […]

The Pubcon South conference sessions have wrapped up and my whirlwhind 3 session speaking journey as well. I made it to Austin Wednesday night, re-did my Twitter session Thursday morning and presented at: noon, 2pm and 4pm. During that time I was still able to take a few candids of the good people attending Pubcon […]

Here I sit blogging in my hotel room at the Renaissance in Austin, Texas before a full day of search and social marketing brain dump at Pubcon South. Immediately after that is SXSWi for a few days. A few days after that it’s NYC for a PRSA thing followed by SES New York.  I speak […]