Marketer Blog

“If Ihad to pick only one thing to do with my web site to improve it’s search engine visibility, what would it be?”
It’s a question that comes up often and most people asking it expect that there’s one right answer. The trouble is, as web sites and situations are different, so is the “just one […]

Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you’re attending […]

I recently completed developing and recording 2 modules for a business blogging program with the DMA.  One of the most interesting portions (in my opinion) of the material addressed measuring blog success. There’s no one right answer because the purpose for business blogs can vary from branding to sales.
Since bloggers often read other blogs, I’m […]

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.
This post provides specific advice from in-house social media marketers including: Dell, Comcast, […]

In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we’ve created the following search marketing Haikus for your weekend reading pleasure. Enjoy!
[Note from Lee: I edited some of these so any of these that are […]

Companies world-wide are looking for more creative, high impact and accountable marketing.  To find out how marketers were allocating their marketing efforts, we ran a poll of our 18,000 Online Marketing Blog subscribers to get a handle on what the top digital marketing tactics would be in 2009. 
Poll respondents cast 1559 votes for their 3 top digital […]

 April has been a relatively quiet month for TopRank speaking events but May will rev things up a bit with the following Public Relations and Direct Marketing industry events focusing on Search Engine Optimization and Social Media Marketing topics.
I’ll also be presenting on SEO for publishers locally this week at a private event for MSP […]

The media relations landscape has changed as traditional publications have downsized, re-focused online or been eliminated altogether.
Fundamentally, Public Relations serves two groups:  The companies that pay for representation and the journalists, analysts, reporters and increasingly, bloggers, that rely on PR professionals as a source of news content.
Ad dollars shifting online combined with changes in consumer […]

Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have.  SEO is an online marketing tactic that’s been tried and true for well over 10 years and is still earning its stripes in […]

The week is nearly done and Spring is nearly here. Unless of course, you live in the “Never Summer Land” of Minnesota, where we’re apparently destined to enjoy a balmy 35-50 degrees indefinitely.  
Take a break from your daily dose of social media overstimulation and work focused multi-tasking to check out a new batch of […]