Archive for April, 2009

SEO Basics: 6 Tips for Google Webmaster Tools

Tuesday, April 7th, 2009

Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they’ll give you access to all sorts of information.
Here are just a few features of Google Webmaster Tools:
1. Errors
Google Webmaster Tools will show all sorts of errors with a site. […]

Comprehensive Guide to Social Media Marketing from Marketingsherpa

Monday, April 6th, 2009

Review of the 2009 Social Media Marketing & PR Benchmark Guide from Marketingsherpa
A new report on social media has been released from Marketingsherpa with Senior Analyst, Sergio Balegno, as lead author.  Over 1,800 marketing and PR professionals responded to the survey resulting in one of the most complete, data supported guides on social media published to date.
There are numerous books, […]

PR Measurement Interview with Katie Delahaye Paine

Thursday, April 2nd, 2009

Katie Delahaye Paine is a renowned expert on public relations and social media measurement.   She runs an award winning PR Measurement consultancy KDPaine & Partners, blogs, Tweets, speaks at numerous conferences and writes both a newsletter and contributes a column to PR News and other PR industry publications. 
Measurement is inherently core to many forms of […]

Social Media Influences

Wednesday, April 1st, 2009

Anyone actively involved (in a productive way) with social media as a marketing, PR or customer service communications channel started somewhere. Since it’s a social activity, that means a high degree of influence from others already mastering the channel. It’s no mystery that one way to quickly gain knowledge about and adapt to something new […]