As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken - one of the founders of BuzzStream - followed up with Lee for the opportunity to demo and test out […]
Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
In the marketing mix, SEO is only one slice and company marketers are tasked with […]
Over the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog.
Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations […]
Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts.
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the […]
Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search.
The opportunity for Public Relations is to understand that leveraging social media as a distribution channel to attract buzz and earn links is […]
For those readers just joining us, this is post #8 in a series of 10 on the intersection of search engine optimization and public relations, “Top Ten SEO Tips for PR Professionals“.
Besides content optimization and making sure a site’s news pages and digital assets can be found and indexed, attracting relevant inbound links is the […]
Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case studies and other information helpful for researching stories.
Any content that is published to the web […]
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google […]
Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I’ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their […]
This is post #5 in a series of 10 on the intersection of PR and SEO. We’ll discuss a few best practices content SEO tactics as well as a few things to avoid.
While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few fundamental concepts worth starting […]
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