Marketer Blog

With the blogosphere churning out nearly 1 million posts every 24 hours, an unstoppable river of content flows over the web daily. It’s daunting, especially if you’re new to online publishing.  The good news is it’s still very possible to succeed, even if you’re just starting out today.
Developing affinity with a group of readers […]

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that’s been happening over the past 2-3 years and of course, because it’s the essence […]

I had nice back and forth with Brian Clark of copyblogger on Twitter last week about direct marketing and social media.  Ultimately it was more an issue of perspective and semantics but there were some great points about the intersection of direct marketing on the social web. I’ve been an advocate for several years […]

How agile is your marketing? Do you have layer upon layer of approval processes, committees, lawyers, and executives who need to sign off on every piece of external communication before it goes out?

If yes, your business is structured for a pre-Internet world, and unfortunately this means you will always be at a disadvantage compared to agile competitors designed to take advantage of a connected society. An inescapable truth is the web rewards companies (and people) that are nimble.

People interact deepest with thoughts and ideas that have character and personality. And if there is one thing that removes this, it is the superfluous layers that design by committee creates. It rips the personality from content piece by piece as it passes though each filter, and is the antithesis of agility and what makes for compelling communications.

Not many in the Search Engine Optimization game would argue that link building isn’t tactical. The problem is, approaching link building as an end goal and tactically, is very much like a hamster running in it’s cage.  That’s what many mechanical SEO consultants do: Chase links one by one or get creative with link bait […]

[Note from Lee:] What do you get when you mix two parts “practice what you preach” with a focus on clients and a passion for the digital marketing industry? New clients, renewals and expansion of many client online marketing programs. Working with a great mix of clients is complimented by a fantastic team at TopRank […]

The digital and interactive marketing space moves fast and as both companies and individuals scramble to achieve and maintain a competitive advantage, it can be a challenge to find resources and likeminded individuals to help make that happen. Associations offer education, networking and in some cases, advocacy for members and sponsoring companies. The question is, […]

Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.
Whether […]

Of those that reach out to our agency at TopRank, most of the companies I talk to are intrigued and even excited about social media. The challenge for organizations is that they’re often not exactly sure where to start or what will happen if they do.
For many companies, kicking off a social media effort is […]

At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. This is the first of several posts that will visit the key concepts offered in that presentation.
Why social media?  It comes down to gaining a competitive advantage. I like the quote from Oliver […]