Here in Minnesota it’s been a roller coaster summer with hot smacking up against cold in the blink of an eye. The irony of that observation is that our BIGLIST of online marketing blogs has been cold for about 4 months, but just like a Minnesota summer, we’re going to smack that BIGLIST with some […]
Amid all the speculation this week, it’s official that Microsoft and Yahoo! have made a deal: ”Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.”
The Search Marketing Industry news sites have covered this completely and a joint web site has been setup […]
It’s likely you’ve heard plenty about search engine optimization but what about “Digital Asset Optimization”?
Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
A natural […]
Taglines are perhaps the most underrated and underused elements of personal and business blogs, yet they serve a huge function.
The social web has conditioned us to move through content-based sites quickly, and if we reach a site with an unclear thesis we’re likely to click to the next thing. You also can’t count on visitors […]
Like many others, I scoffed at Twitter when I first heard of it. What use could sending short messages to people I don’t know be? The mental leap from IM and Facebook status updates to Twitter makes it easier, but business use seemed pointless at first. As I noticed more of my Search, Social and […]
This afternoon I did a live chat with AdWeekMedia Connect, a social network for the ad agency set on the intersection of search and social media. Embedded below is the recorded chat stream:
Lee Odden Chat
Here are a few resources on the topic:
Mashable: Social Media and SEO: 5 Essential Steps to Success
IAB: Social Advertising Best Practices
Forrester: Interactive Marketing […]
How to be successful on the social web? Be useful and helpful to others. Few people epitomize this principle better than veteran internet marketer, Tamar Weinberg.
I remember some of my first interactions with Tamar years ago, involving her making sure I had all my questions answered about a question I posted on IM. Tamar has blogged about […]
Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:
The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
You’ll become a go-to area to link to
Subscribers are your sneezers
A base of well-connected fans could very […]
The notion of social web and how companies can engage is as multi-faceted as anything I’ve seen in my 12+years of marketing online. The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Whether it’s to better connect with customers, attract more media attention […]
In a past career of mine where the nature of the business required educating and evangelizing as a sales process, a colleague related a “vintage” story to me about phases in which new ideas or concepts are adopted by mass markets. It involved the introduction of the refrigerator in a time when ice boxes were […]
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