Archive for July, 2009

Mike Grehan & Stewart Quealy Interview: Co-Chairs Search Engine Strategies

Tuesday, July 14th, 2009

If you’ve exhibited, presented or moderated a Search Engine Strategies conference, it’s more than likely that you’ve had the opportunity to meet Stewart Quealy, VP, Content Development at Incisive Media, parent company to Search Engine Strategies, Search Engine Watch and ClickZ. Stewart (L), along with Mike Grehan (R) were recently named co-chairs of the SES Advisory Board, […]

Subscribers Are Vital For An Online Marketing Growth Strategy

Monday, July 13th, 2009

If you’re interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it’s important to develop an active base of subscribers and fans.
Subscribers …

Careers at TopRank: SEM Account Manager

Thursday, July 9th, 2009

Client focused, dynamic, challenging, rewarding, did I say fast paced? Those are some of the words I would use to describe our agency at TopRank Online Marketing.
TopRank has continuously evolved over the past 8+ years to become a well known and author…

18 Questions to Assess Readiness of Content SEO

Wednesday, July 8th, 2009

A big part of helping companies with Search Engine Optimization and content based marketing efforts is to assess the assets available. Digital Asset Optimization (DAO) involving multiple media, file types and distribution/search channels isn’t going to be efficient or effective unless there’s a firm grasp of a company’s available media and content production processes.
When TopRank works […]

Use A Creative Commons License As An Online Marketing Tool

Tuesday, July 7th, 2009

A Creative Commons license is an simple way to encourage others to share, remix, and reuse your digital content. If you’re publishing material of any variety to the web and looking to have it spread, licensing your work under Creative Commons is smart as it actively encourages sharing with permission and attribution.
“Obscurity is a […]

5 Tips on Hiring and Getting the Most Value from SEO Consultants

Monday, July 6th, 2009

While Google offers advice on hiring SEO consultants, there’s not much information about how to get the most value afterwards.  There’s an impressive amount of information and resources for webmasters on SEO related topics, but I’m pretty sure Google as a company has never hired a SEO agency and therefore isn’t in the client/vendor relationship […]