Archive for August, 2009

BIGLIST Search Marketing Blog Reviews 083109

Monday, August 31st, 2009

This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added.

That honor goes to Mikkel deMib Svendsen who’s been blogging for a very long time, except it’s been mostly in Danish.
Recently, Mikkel decided to launch a […]

Learn SEO, Social Media & Digital PR from TopRank

Thursday, August 27th, 2009

There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards […]

SEO Copywriting On The Road: Strange Scenes Inside The Wizard Academy

Wednesday, August 26th, 2009

“Easy reading is damn hard writing,” opened chancellor Roy Williams at last week’s Wizard of Ads training seminar, ’12 Languages of The Mind.’
Never is this quote from Nigel Hawthorne (not Nathaniel Hawthorne, as it’s commonly credited to, per Williams) more apt than when you are a writer of any trade struggling to find that opening […]

5 Tools for Your Digital PR Toolbox

Monday, August 24th, 2009

The transition from old to new technology creates both challenges and opportunities for communications professions.  The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption.  The migration from offline to online has left these industries in a state of […]

Social Media Marketing Basics: Facebook & Blog Promotion

Friday, August 21st, 2009

As companies grow their confidence and familiarity with the social web, there’s a bit of a mental hurlde they pass in accepting that it makes sense for their organization. It’s not unlike 10 years ago when companies finally started to “get” the need for a company web site.  And just like a web site, […]

17 Ways to Stay Current with Search Marketing

Wednesday, August 19th, 2009

Over the past few weeks TopRank has been conducting it’s own search of sorts, for a Senior Search Marketing Manager as well as a Search Marketing Strategist. One of the questions we ask is, “How do you stay current with tactics and strategies in the SEM space?”.  It’s a good question both for hiring agencies […]

Making the Case for Social Media: A Roadmap

Tuesday, August 18th, 2009

Earlier this summer I gave a presentation in Minneapolis at a ClickZ OMS event on building a social media roadmap with tips on blog marketing and using Twitter. It’s all very introductory if you work in the social media space, but if not, serves as a useful baseline for making a case for corporate social […]

Thoughts on White Hat Black Hat Social Media

Monday, August 17th, 2009

SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later.
During SES  I presented a […]

Learn Search And Social Marketing Strategies From SES SJ 2009 Coverage By TopRank

Friday, August 14th, 2009

Search Engine Strategies San Jose 2009 turned out to be an energetic week of presentations, networking and positivity for the search marketing industry.
Interested marketers flocked from around the country (and around the world) to get social, connect and learn.  It was clear from from attitude and attendance that the SEM industry is thriving.
While the event […]

SES SJ: News Search SEO

Friday, August 14th, 2009

Online Marketing Blog readers are well aware: news search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch.
What are the latest ways businesses and media are using content to tap into the power of news search?  Mark Jackson, SEW Expert & President/CEO, […]