You’ve heard the stories from the tech echo chamber. Posts proclaiming blogging dead and RSS too slow have been circulating around the web for the last year or so. And yet the blogosphere remains alive and kicking, despite the early adopter pontification.
Not yet running a blog or syndicating your content through RSS feeds? Your […]
Charlene Li is co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies and gave the keynote on day 3 of SES San Jose. She spoke on the intersection of search and social and discussed how to prepare for the future of search. Read on for the highlights of her presentation:
How […]
It was standing room only for the SES San Jose session regarding Duplicate Content & Multiple Site Issues.
Shari Thurow of Omni Marketing started the session off by addressing why duplicate content is a concern.
When there are duplicate content issues it lowers the number of pages available to rank. Less pages to rank can equal less […]
Black hat techniques have long been criticized in search marketing. Some claim that these black hat practices have quietly been practiced in social media for years. Others claim that black hat and white hat are meaningless terms altogether.
With the rise in popularity of social media among larger audiences, the idea of black hat practices […]
Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
Businesses spend a tremendous amount of time, resources, and capital on website development and online marketing initiatives. Getting people to a site is a challenge in itself, but another key aspect […]
Beyond Google. Where will customers be searching in 5 years?
Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand.
According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more […]
Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to. Igniting Viral Campaigns: Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.
Aaron Kahlow, Chairman & Founder, […]
Check out photos from Day 1 of SES San Jose 2009.
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Day one of SES continues with the hot topic of turning the social web into real ROI. Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren’t finding returns on their ad spends.
Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers […]
SES San Jose 2009 is off to a rockin’ start and this afternoon I’m sitting in a session about turning web analytics into money.
Avinash Kaushik, from Google, shared this #1 rule with the audience:
Don’t Stink! If you do, nothing else matters.
To get started, figure out which pages Google has determined are your home pages (i.e. […]
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