Most people start with Google when they search for information, but increasingly users look to niche-specific engines like YouTube search when seeking entertainment. Search engine marketers, digital media producers and entrepreneurs must create unique, relevant content that stands out if they hope to gain popularity in the Internet community. Optimizing for search while engaging the […]
What does Van Halen have to do with Search Marketing?
Let’s find out with John Marshall of Market Motive.
Marshall starts out by illustrating Van Halen’s very unique pre-show requests.
Specifically, Van Halen was very clear that in their dressing room, there should be M & M’s, but no brown M & M’s.
The business lesson of the brown […]
Clay Shirky, Author of Here Comes Everybody, kicks off SES San Jose 2009 as today’s keynote speaker.
He dives right in and shares a story about HSBC, which launched a program to acquire new accounts from college students. In doing so, some less-than-great details about the program like extra fees started to enraged those who had […]
Can’t make it to Search Engine Strategies (SES) San Jose 2009, yet want to stay on top of the largest and longest running conference dedicated to Search Marketing? Never fear, Online Marketing Blog readers won’t miss a thing. Jolina Pettice and Adam Singer from TopRank Online Marketing will be putting the pieces together for you […]
In the course of providing consulting services and conducting training programs for companies on social media marketing & PR or a combination of SEO and social media, there are some common questions that have come up. I thought it might be useful for readers if I documented a few of them here along with answers.
“If […]
Remember the Grinch? “Noise, noise, noise!” Many marketers feel the same way about the plethora of search marketing blogs. We’ve been managing a list of over 500 search marketing blogs (BIGLIST) for the past 3+ years and know a little something about the category. SEO blog reviews are helpful, but some people want a qualifyer […]
Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
The original “rules” were posted by:
Rohit Bhargava […]
Social Media Smarts: Interview with Lee Aase, Social Media Manager at Mayo Clinic
By day, Lee Aase is manager of syndication and social media for Mayo Clinic and by night, he is chancellor of Social Media University, Global (SMUG). I first met Lee at a media relations conference in San Francisco a few years ago. […]
You are currently browsing the Marketer Blog weblog archives for August, 2009.
Marketer Blog syndicates its weblog posts and Comments using a technology called RSS (Real Simple Syndication). You can use the following services to be notified when there are new posts to this weblog.
