Marketer Blog

For years, rumors that email marketing is dying and teenagers the world over have proclaimed email as, “something old people do”.  
Whether you agree or disagree that email has one foot in the grave, many online marketers are finding effective ways to leverage email as part of a social media marketing mix. Integrating email and […]

TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog.  It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a tremendous need for quality information and best practices.  Search Engine Optimization for North American […]

“A person will work for a living, but they’ll die for recognition.”  I’m not sure who I heard that from first, but it’s just as true for agencies and companies as it is for individuals.  One common way to recognize excellence is through awards. There are awards for just about every industry from software to […]

For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.
But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.
Consider for a moment just what healthcare marketers are up against:

A multitude of […]

With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer  questions like these can make a difference in how a company interacts with social media and […]

There’s a certain sentiment amongst many marketers that, “If you can’t measure it, it’s not worth doing.” While that perspective may not be entirely applicable to all online marketing, it certainly draws attention to the need for insight from measuring what we do to market, communicate, promote and influence on the web.  The need to […]

Kudos to MIMA for getting Ford’s Scott Monty to do a session at the MIMA Summit, “Social Media at a Fortune 10 Company”.  Scott will be keynoting the DMA International conference in San Diego with Martha Stewart later this month (10,000 attendees) and MIMA was able to get him to do a breakout session.
The […]

Jackie Huba, blogger at the popular Church of the Customer blog kicked off MIMA Summit 2009 with a moving presentation on the idea of 1%’ers – those influential people creating content on the web (similar to Jakob Nielson’s participation inequality).
Through the democratization of publishing content, the vocal minority, those 1%’ers (”sneezers” as Seth Godin calls […]

At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility.
I see several key opportunities with a unified SEO and Social Media […]

[Note from Lee: User Generated Content for SEO is something we haven’t written about in a while, but now more than ever, marketers need to find efficient ways to generate content assets for search engines as well as the ability to meet customer needs to interact and share. Michelle takes an updated look that […]