Archive for November, 2009

BIGLIST Search Marketing Blogs 113009

Monday, November 30th, 2009

Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews. This new update that is decidedly focused on search engine optimization should start your week off right.

While we have a good looking group this week, the Search Agents was the winner for the best looking […]

10 Link Building Tools for Tracking Inbound Links

Friday, November 27th, 2009

Quality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.
A recent survey from SEOmoz illustrates just how important […]

All New Google.com

Thursday, November 26th, 2009

Google is a master of innovation in the search space and while they seem to subscribe to Guy Kawasaki’s “release early and release often” new product philosophy, the attention to changing the Google search page is near-holy. Minuscule design changes at even the pixel level are cautious and carefully considered. And rare.
Apparently, Google is testing a redesign […]

Thankful Wishes From Online Marketing Blog

Wednesday, November 25th, 2009

With Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.
But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to […]

3 Steps for Effectively Using Social Media For PR

Monday, November 23rd, 2009

Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:

Authenticity/personality – the world and web crave it
It scales – popular brands just get more popular
Long-term storytelling – build a permission asset
Leverage – […]

SEO for Flash: 5 Tips and Best Practices

Thursday, November 19th, 2009

SEO for Flash – is it a reality yet?
One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML […]

Book Review: Socialnomics by Erik Qualman

Tuesday, November 17th, 2009

“It’s a people driven economy stupid” and “Online word of mouth has made many traditional marketing strategies obsolete”. Those are powerful words and central to the theme in “Socialnomics” by Erik Qualman, Global VP for Online Marketing for EF Educatio, the world’s largest private educator.
I appreciate Erik’s characterization because it’s how I’ve viewed […]

Google: Social Media is a Party, SEO is Bullsh*t, Advertising is Good For You

Tuesday, November 17th, 2009

I noticed someone using Google suggest in another story today (honestly forgot where) and thought I’d see what Google “thinks” about social media. Then I tried SEO. Not surprising. Funniest of all, considering Google’s business model, was advertising.

Pretty telling when you think about it. Of course this isn’t what Google “really thinks” about social media, […]

Why Use Social Media For Public Relations

Monday, November 16th, 2009

Recently, I presented at PubCon on the intersection of social media and PR.  The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks.  Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter.
The social […]

5 SEO Tips for Online Retailers

Friday, November 13th, 2009

Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility.  Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into […]