Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews. This new update that is decidedly focused on search engine optimization should start your week off right.
While we have a good looking group this week, the Search Agents was the winner for the best looking […]
Quality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.
A recent survey from SEOmoz illustrates just how important […]
Google is a master of innovation in the search space and while they seem to subscribe to Guy Kawasaki’s “release early and release often” new product philosophy, the attention to changing the Google search page is near-holy. Minuscule design changes at even the pixel level are cautious and carefully considered. And rare.
Apparently, Google is testing a redesign […]
With Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.
But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to […]
Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:
Authenticity/personality – the world and web crave it
It scales – popular brands just get more popular
Long-term storytelling – build a permission asset
Leverage – […]
SEO for Flash – is it a reality yet?
One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML […]
“It’s a people driven economy stupid” and “Online word of mouth has made many traditional marketing strategies obsolete”. Those are powerful words and central to the theme in “Socialnomics” by Erik Qualman, Global VP for Online Marketing for EF Educatio, the world’s largest private educator.
I appreciate Erik’s characterization because it’s how I’ve viewed […]
I noticed someone using Google suggest in another story today (honestly forgot where) and thought I’d see what Google “thinks” about social media. Then I tried SEO. Not surprising. Funniest of all, considering Google’s business model, was advertising.
Pretty telling when you think about it. Of course this isn’t what Google “really thinks” about social media, […]
Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter.
The social […]
Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into […]
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