From the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description).
However, the prominent brands on the strip have stepped up to the plate and are actively engaged in social web participation. They’re leveraging digital platforms for a variety of purposes – from customer service […]
Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service – a potent digital marketing tool. Tony Hsieh, CEO of Zappos, kicked off day one of PubCon 2009 with a keynote on the importance of delivering happiness through service.
Founded in 1999, Zappos has […]
If you have ever wanted to be a fly on the wall listening to experts talk about the convergence of PR and Social Media, here’s your chance. PRSA brought together the following people to lend their thoughts about the PR (R)evolution:
Moderator: Kami Watson from My PR Pro and Panelists: Deirdre Breakenridge from PFS Marketwyse, Ariel Hyatt of Ariel […]
Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.
He started by explaining why SEO is/should be important to PR Professionals.
In a 2008 Journalists Use of Search Survey by TopRank, we discovered that […]
The first day of the 2009 PRSA International Conference in San Diego kicked off general sessions today.
One session I’ve really been looking forward to was the one on social media measurement featuring Katie Paine of KDPaine & Partners. She started the audience off with some numbers, that we all might find useful:
48% of respondents to […]
Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good categorization and content is a start, but blogs as a SEO asset isn’t […]
The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an art — rather than a science — making it different from most other forms of business writing. To start out on the right path, consider these 5 tips […]
TopRank has been publishing the BIGLIST of SEM blogs since Jan 2007. We’ve created other BIGLISTs of resources as well including the BIGLIST of 100+ Search Marketing Resources posted in October. The categories for that list of SEM resources includes books, conferences, newsletters, blogs, forums and many more. We decided it would be interesting […]
Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
While businesses decide to […]
Another year in the Search Marketing world, another WebmasterWorld Pubcon in Las Vegas. Pubcon was one of the first search marketing conferences I attended and where I first met a number of highly talented SEOs in person.
TopRank’s Online Marketing Blog has been liveblogging the Pubcon conference since 2005 and includes a mix of content ranging […]
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