You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it.
Out of the 300 or so posts […]
Our recent reader poll of 14 books either focused on, or with significant content dedicated to, Search Engine Optimization has concluded with 174 votes. And the winner by one vote and 27% of the total votes is….
Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie C. Stricchiola.
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Published by […]
After a much deserved blogging vacation last week, I thought I’d start this final week of 2009 with wishes of appreciation for the readers of TopRank’s Online Marketing Blog and the fantastic team of writers we have. It was 6 years ago today, that TopRank started an agency blog as a way to publicly […]
When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news.
The good news: 86% of professionals have adopted social media in some way, according to a recent survey by Mzinga and Babson Executive Education.
The bad news: A whopping 84% of […]
eMarketer is one of the most cited resources for internet marketing trends, so when I received some tasty predictions for 2010, I thought they were too useful to keep to myself. These insights include future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, […]
The next in our series of interviews with Minnesota based, social media savvy marketing and public relations professionals is Greg Swan, Digital Account Group Manager at Weber Shandwick Digital.
Greg manages and executes interactive public relations programs for Weber Shandwick clients across consumer, technology and public affairs industries. As the social media team lead, Greg oversees the […]
With all the hubub about personalized and real time search and the potential impact on the SEO work that can influence search visibility, the question about relevance comes to mind when considering books about search engine optimization. Search engines like Google change often (38 new search products in 70 days) so one could argue that […]
For many companies, an ideal world involving Search Engine Optimization would be simple, quick and a one-time task to check off a list. An organization would create a website, optimize its content for target keywords and promote the site. Soon, the website would acquire a strong number of inbound links and start ranking for those […]
Connie Bensen is a key voice amongst online Community Managers. Her blog is recognized as a leading resource for cultivating online communities and providing best practices for this emerging role. She also provides mentorship and inspires individuals to explore this new career. Connie is the Director of Social Media and Community Strategy at Alterian, which […]
Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year. While many conferences are down in attendance, SES Chicago actually beat last year’s numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES.
There […]
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