Dan Zarrella, a self-described “social media marketing & viral marketing scientist” lives at the intersection of social marketing and web development. He’s known for conducting experiments with Twitter, compiling data behind the social web, creating interesting web applications and blogging.
Recently Dan released the “The Social Media Marketing Book,” aimed at helping those who are new […]
Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising.
First up is Justin Merickel from Efficient Frontier, which runs about $180m in PPC through their platform. Justin talked about two main trends:
The changing SERP. Data comes front and […]
[Note for Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, I’ve asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]
Search marketing should be a top priority for organizations in any industry. But B2B search marketing […]
Minnesota is home to a tremendous amount of digital marketing and social media talent. The local Social Media Breakfast events are notorious for “selling out” in minutes and attracting upwards of 300 – 350 attendees. There are over 1,200 members of the group’s SMBMSP social network. The founder of this group is none other than Rick […]
Next week is the final search marketing conference of the year for me and most others in the SEM industry: Search Engine Strategies Chicago is a MidWest focused event that will offer keynotes from the likes of Jeff Jarvis, Author of What WouldGoogle Do? and a multitude of Beginner, Intermediate and Advanced breakout sessions covering SEO, […]
From time to time I like to post a case study as an example of the implementation of all the good advice we’ve been giving the past 6 years. Tips and how to’s are great, but stories of implementation are like a picture being worth a 1,000 words.
The following is a basic case study […]
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