Archive for January, 2010

A Challenge: Content or Die

Thursday, January 14th, 2010

Time after time, when I discuss the search and social media based opportunities for companies to reach new customers and achieve other online communications goals, it comes down to content.  Most companies understand the need to have a web presence and publish some kind of web site. For many, the creation of a web site […]

Is Your Website Ready for the Mobile Web?

Tuesday, January 12th, 2010

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held […]

How to Write Compelling Social News Headlines

Monday, January 11th, 2010

Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect.
As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge […]

5 Online Marketing Resolutions for 2010

Friday, January 8th, 2010

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.
Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.
To help you get started, TopRank Online Marketing has come up with […]

BIGLIST Update: Local Search Marketing Blogs 010710

Thursday, January 7th, 2010

Welcome to the first BIGLIST review of SEM and SEO blogs for 2010!  What a year it will be. We reviewed hundreds of marketing blogs in 2009 and well over a thousand since we started the original list. Today’s BIGLIST update focuses on a few local search marketing blogs we’ve recently discovered.

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The Best Blog SEO Survey Ever

Wednesday, January 6th, 2010

Blogs have been touted as effective tools for companies to publish content and demonstrate the conversational side of their corporate personality. Blogs have also long been promoted as a SEO tool. Despite plenty of optimism about blogging, there’s still a lot of mis-information, mis-perceptions and lack of awareness about effective, productive blogging for business.
Take This Blog SEO […]

Benefits of Running Polls on Twitter

Tuesday, January 5th, 2010

If you’re “on Twitter”, no doubt you’ve noticed different Tweeple running polls from time to time. We ran our first poll on Twitter over 3 years ago which resulted in the post, “Guide to Twitter as a Tool for Marketing and PR“, offering insights from other marketing and PR professionals experienced with the Twitter […]

5 Top Email Marketing Tactics for 2010

Monday, January 4th, 2010

Ready or not, 2010 is here. And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy.
To ring in the New Year, we’ve compiled 5 email marketing tactics […]