Archive for February, 2010

5 Sure Fire Tactics to Promote a Business Blog

Friday, February 26th, 2010

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch
What’s missing from the equation above? You guessed it: blog promotion.
Creating a glitch-free blog with informative content means next to nothing without attracting readers.
Start promoting your blog today with these five effective tips:

1. Involve influential industry bloggers.
By linking to […]

OMS10 B2B Marketing Case Study: Marketo

Wednesday, February 24th, 2010

Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation.
Marketo is one of the fastest growing software […]

How Journalists Use Search & Social Media

Wednesday, February 24th, 2010

TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social […]

15 Social Media Answers From OMS10

Tuesday, February 23rd, 2010

Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:

Chris Baggott, CEO, Compendium Blogware
Lee Odden, CEO, TopRank Online Marketing
Michael Senger, CEO & Founder, StoneMass
Caitlin McCabe, Founder, WhiteLabel Marketing
Ben Hanna, VP Marketing, Business.com

That’s a […]

Small Business Tips For Reporting Web Metrics

Tuesday, February 23rd, 2010

[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.]
It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had […]

Brandividualism: Dilema or Opportunity?

Monday, February 22nd, 2010

Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to […]

5 Twitter Management Tools You Can’t Live Without

Friday, February 19th, 2010

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement […]

Open Letter to Blog Comment Spammers

Thursday, February 18th, 2010

Dear “SEO Consulting Services New York” and you too “Starting A Home Business”,
I have an admission to make: I don’t like comment spam. You are comment spammers. Our readers don’t like you. I don’t like you. You’re not welcome here.
Our Akismet filter has been doing a good job of filtering out spam and our commenting […]

Basic Tips on Web Analytics

Wednesday, February 17th, 2010

Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare.  This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs.
For many […]

3 Reasons PR & Communications Pros Need to Know SEO

Tuesday, February 16th, 2010

The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.
Understanding the needs of their “customers’ customer” […]