Last week, I was in Las Vegas for the LeadingRE annual conference and marketing technology event speaking on social media and SEO strategies for real estate professionals. It’s always interesting to see where different verticals are at with their willingness to embrace social channels, and I’m pleased to report […]
A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check. Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check!
But where’s the buzz? Where are the fans, friends, followers, comments, links, traffic, search engine rankings? Where’s […]
A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals 30-50%. To make posts more personal, I try to use my own photos as […]
So here I sit in the DFW airport hanging out with David Berkowitz and Joe Morin waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content after all.
I have several other […]
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.
Just consider the statistics from social media monitoring site Pingdom:
Males and females almost equally use social sites (47% vs. 53%)
61% of Facebook users are middle aged […]
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe.
LyndiT blog gets our attention for great design and user […]
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.
The changing nature of social media marketing and optimization create the need for tools whether for […]
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the same time, it inspired a […]
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog […]
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.
LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. […]
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