Marketer Blog

MarketingProfs B2B Forum is coming up quickly next week and I will be presenting about an hour of essential search engine optimization tips and insight specifically for B2B web sites along with Vocus Product Manager of PRWeb, Jiyan Wei.
There’s a tremendous opportunity for B2B marketers to leverage SEO to increase prospect acquisition and to facilitate […]

With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals.
But with execution all over the board how should those who are new get started?
To answer that question, we posted thoughts from a variety of marketing and web professionals on social media strategy […]

Several years ago (2007) I was asked to give a presentation at Jill Whalen’s High Rankings Seminar in Minneapolis. This was pretty cool because I had been reading Jill’s newsletter for years beforehand. The topic I spoke on was “UnGoogle Your Search Marketing,” where I discussed how to employ blogs, social media and optimized press […]

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others […]

While today’s online media are abuzz with the latest and greatest social media tactics and tools, for many of us that have been around a little while, it was blogging that started our social media careers.
It’s funny to think that in 2002 a type of site called “blog” came up on my radar as a […]

To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the […]

Thanks to readers like you, TopRank’s Online Marketing Blog has experienced a long and rich blogging life over the past 6+ years with 2,300+ posts, hundreds of thousands of unsolicited links from powerful industry web sites and content that has helped thousands of readers become smarter online marketers.
We watch what our readers say in comments […]

I’ve been thinking about how entering the content marketing space is not for the faint of heart. It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes […]

Here on Online Marketing Blog, we post a tremendous amount of insight on organic  search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding?
Mining the site search report from Google Analytics can be very […]

Much of the search engine optimization advice found online at at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that Online Marketing has been a strong proponent of these tactics, sharing many, many posts on SEO topics
Content and link […]