One of the most insightful voices in the online marketing industry when it comes to advertising is Max Kalehoff of Clickable. I was introduced to Max at a Search Insider Summit conference several years ago with very high regard by David Berkowitz, another intelligent voice in the industry, so I knew immediately he was someone to […]
What is Comment Management? Virtually all blog software offers commenting functionality, so why would you need a 3rd party comment management service? Many of the comments and “reactions” to content posted on a blog never make it to the blog itself – the source of the conversation.
Comment Management tools provide all the expected features and […]
The buzz on geolocation marketing is hot. Recently Lawrence Coburn from RateItAll released the beta version of a new project: DoubleDutch, a platform for creating your own geolocation check-in app, ala Foursquare. I connected with Lawrence to ask more questions about DoubleDutch and to get tips for marketers that want to incorporate geolocation and review […]
Since late 2009 when Google introduced real time search, the concept has gained a lot of attention.
Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!.
As part of the new technology, Google is combining live updates from sites like Twitter with the […]
As companies that realize the value of online marketing understand the need to publish engaging content, one of the most common considerations is a company blog. Blog software is fundamentally one of the easiest content management software systems to install and use. Of course the software isn’t magic. The content and ability to reach and […]
Social media is everyone’s shiny object in the digital marketing world. Personally, professionally and otherwise, millions of people worldwide are switching from other information and entertainment channels (or multitasking) for social destinations online and on the mobile web.
I know there are a good number of early adopters that read Online Marketing Blog and since you’re […]
Tim Ash is a marketing machine. He writes a blog, contributes to Search Engine Watch, hosts a weekly show on WebmasterRadio.fm, is author of the book “Landing Page Optimization”, speaks at numerous conferences and is the chair of the upcoming Conversion Conference in May.
Oh, and he also runs SiteTuners, a successful landing […]
Sponsored posts have been a hot topic in the blogosphere and among marketers the last few years.
What exactly is a sponsored post? The simple answer is: a company pays a blogger cash to blog about their product or service. This is different than an advertorial since the blogger is paid cash to write the content […]
No this is not linkbait using Jeremiah’s name. Read on to find out what this “not entirely unlike” business from Google is all about and what it has to do with him.
A while back I wrote about the new design Google is testing (which I like a lot) that adds a third column to search […]
Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters. These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:
There are nearly 40,000 Tweets […]
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